A Democrat for Democracy essays

A Democrat for Democracy essays With the poor condition America is facing at the moment, one of the only solutions to the problem of our slipping economy is to elect a different president than the one we have now. A reasonable question that might come to mind is: Who has a good shot at actually winning the vote in the upcoming election? The only other party that has a chance in contending for the White House is the democratic party. The caucuses are over and the democrats elected John Kerry as their nomination. Kerry is an accredited war veteran with views that differ from the current administration. The views Kerry has on Americas security, terrorism, or education could change America into the country it once was. One of the most important issues in the debates yet to come is Americas security. With the reckless foreign policy the Bush Administration has pursued in the last two years, something needs to be done to rebuild Americas security on an international level. In his first one hundred days in office, John Kerry will send a message to the world that the United States has rejoined the community of nations, reaching out to strengthen relationships with NATO, old allies and new partners to create a new global coalition to fight terrorism (Vision 2). Rejoining the world community is clearly first on John Kerrys agenda. America cannot win the war on terrorism by itself. Re-establishing diplomatic relations with the United Nations and the countries America has turned its back on is a giant step in the right direction to secure our country and to help fight terrorism. Terrorism is another key issue that will come into play in the campaign. The idea of terrorism was on the mind of John Kerry before the tragic events of September 11, 2001, and this shows that John Kerry knows what is number one on the list of Americas priorities. When Kerry e ...

Using Tricks of the Librarian Trade to Market my Book

Using Tricks of the Librarian Trade to Market my Book Using Tricks of the Librarian Trade to Market my Book Melodee Elliott may have been new to self-publishing when she released her debut novel, The Assumption Code, earlier this year. However, having a Master's Degree in Library Sciences, she's no stranger to looking for books. In this article, she talks about how she put the theories she learned in her degree to practical use when it came to marketing her novel and  thinking like a reader. The free promo was an interesting exercise. It taught me that marketing starts way before doing so-called marketing tasks. It starts with the skill and care taken to produce a book and harness the reader’s expectations.Books remain in the virtual bookstore for a very long time. Every reader on a search for the next great read will go through the actions of Find, Identify, Select, and Obtain, and it’s up to me to make sure those steps lead them to my book.The Assumption Code is available in paperback from Amazon and on Amazon Kindle!Head to Melodee's website to learn more.Lastly, leave any thoughts, experiences, or any questions for Melodee  in the comments below.

Negative feedback mechanisms Essay Example | Topics and Well Written Essays - 1250 words

Negative feedback mechanisms - Essay Example What are the negative feedback mechanisms and why are they important to health.Answer: The negative feedback mechanisms of a living organism are the mechanisms that reduce or suppress the original stimulus, given the effector’s output.Thermoregulation, osmoregulation and glucoregulation are few examples of negative feedback mechanisms. The importance of negative feed back mechanisms is that they provide a negative feedback loop to keep conditions of a living organism within tolerable limits and to prevent it from a sudden severe changes.Negative feedback decreases the deviation from an ideal normal value, and is important in maintaining homeostasis. Most endocrine glands are under the control of negative feedback mechanisms (Scanlon & Sanders, 2003, pp. 8-11).Question # 2.i Explain what happens when an ATOM becomes an ION.Answer: Generally an atom has a neutral status due to the fact that the number of protons in the nucleolus are equal to the number of electrons revolving around that atom’s nucleus. Nevertheless some times it happens that due to some external factors an atom or a group of atoms undergoes either an efficiency or deficiency of one or more electrons hence a positive or negative charge appears on an atom. This positive or negative charge caring entity is termed as an ion. ii: Name two cations and two anions found in body fluids. Give the correct notation and name for each ion.... base balance. They also work as a counter flow for sodium's function in nerve transmission in a nerve net work and as an activator for several enzyme systems (Weber, 2007, para. 1-14). Question # 3.i. Briefly describe the three ways by which the bacterial infections are transmission. Answer: Bacteria are microorganisms that live everywhere in our environment. Like many other microorganisms, most of bacteria are pathogenic and are likely to cause disease. Given the right circumstances, they cause infection, such as when transmitted to an immunocompromised host. Bacterial infections are transmitted by following three ways (Introduction to Infection Prevention, n. d., pp. 6-7). 1. When the bacteria come in contact with bare skin. 2. When the bacteria come in contact with mucous membranes or no intact skin, 3. When the bacteria come in contact with normally sterile body sites ii. How could shaking out soiled bed-linen increase transmission of infectious diseases within a ward Answer: There have been few recent studies demonstrating a definitive association between the transmissions of infections diseases due to shaking out soiled bed-linen and the ventilation of buildings. There is strong and sufficient evidence to demonstrate the association between ventilation, air movements in buildings and the transmission/spread of infectious diseases such as measles, tuberculosis, chickenpox, influenza, smallpox and SARS. The transmission of infectious diseases occur due to fact that there a number of microorganism that can survive can multiply in within poor indoor air quality. Question # 4: Some bacteria produce bacterial endospores. Why does this makes infection control more

The Shawshank Redemption Essay Example | Topics and Well Written Essays - 1500 words

The Shawshank Redemption - Essay Example Since the movie is an adaptation of the book, it has certain dissimilarities and differences from the book. Some of the major differences are discussed. These cinematic changes did not really change the flavour of the story and probably the adaptation was necessary to bring out the real essence of the story in the movie. The first difference was the arrival of new prisoners. In the movie, the old prisoners bet with each other on which of the new prisoners would be the one to break down and cry. This is not mentioned in the story though there is a short reference towards the end about "cry baby" inmates, and how Andy was not one of them. The second point of difference was regarding the warden. In the story, the money Andy has in Mexico is his own, which had been invested under a fictional name by Andy’s friend as Andy was being taken into custody, tried, and convicted. The story also does not talk about how he dressed up after climbing through the sewage pipe. Additionally in t he story Warden Norton resigns, rather than committing suicide in his office as the police are standing outside his door. While in the movie, it is shown that Andy kept a second set of books for the warden, in a locker in the wall, and he channelled all the money into another account under an assumed name. When he ran away from the prison (wearing a set of the Warden Norton’s clothes) this is the capital he used to finance his new life in Mexico. Also in the novella, at the time Andy was in the prison, three wardens were at Shawshank, while in the movie only one warden is shown. The third disparity was with respect to the oldest inmate, Brookes. In the story, the oldest inmate Brooks dies in an old peoples’ home. And the crow which is shown as Brooks’s pet in the movie is actually a pigeon. It is a pet of another inmate and not Brooks. In the movie Jake who is a pet crow belongs to Brooks who sets it free once he is paroled. After just a short span of time out o f Shawshank, Brooks commits suicide by hanging himself in his room. The movie does not show give any future reference about the bird but in the story the bird is found dead in the yard one week later it was set free. Continuing the discussion on difference in the literary, Andy initially uses Rita Hayworth’s poster to hide his increasing get away tunnel. He then uses Raquel Welch’s poster, and by the time he finally flees from Shawshank, he has Linda Ronstadt’s poster to cover the mouth of the tunnel. Additionally there were three other posters were also mentioned in the story, Marilyn Monroe, Jayne Mansfield and Hazel Court. In comparison, in the celluloid version of the story, Andy first poster is of Rita Hayworth and when he flees, the mouth of the tunnel is covered by Raquel Welch’s poster. In the novella Warden Norton rips down the poster without realizing there is a gap there while in the cinema, he pelts rocks and one of them tears through the post er, and that is how the getaway excavation is revealed. Further in the cinema the mean and nasty prison guard Byron Hadley is arrested in the same sweep that causes the warden's suicide; in the story, he has a heart attack and retires much before the escape of Andy. The last scene of the movie shows Red walking towards Andy who is working on a boat on a beach. The book ends after Red finds the message and cash from Andy, and is on his way to Mexico. In the story he hopes, "that Andy is down there" and he also hopes that he can cross the border

Global car paper Essay Example | Topics and Well Written Essays - 750 words

Global car paper - Essay Example imum to reduce costs, and thus, they resort to outsourcing of manufacturing of different components of the car to countries where they can find comparatively cheaper labor as opposed to domestic labor. This paper deals with the American Dodge Ram Pickup Truck and tries to find out where different components of the car are actually manufactured. The paper also discusses whether the car’s manufacturer follows a standardized approach or a customized one when producing the car. The Dodge Ram Pickup Trucks provide a basic truck loved by most Americans, and these trucks are built keeping in mind the capability and durability factors that Americans value and honor. The pickup truck primarily falls under the Ram division of one of the internationally well-known car manufacturing companies, the Chrysler. The finesse the car represents along with its practicality and usability facilitates enough influence needed for customers to buy it. However, although most American cars cannot boast an ‘all-American-built’ label with their cars, the Dodge Ram Pickup can afford this tag, as â€Å"70%† of the car is built in North America itself (‘Global Car,’ 2010). A close inspection into the company and its manufacturing processes reveals how different parts of the car are actually manufactured in different parts of the world. Therefore, it is rightfully asserted in the video that the Dodge Ram Pickup Truck is actually a â€Å"symbol of world economy,† as it shows how America is not independent of its manufacturing of the car and how different countries come together and forge a world economy whose ultimate product the car is (‘Global Car,’ 2010). This car, like every other car, basically has â€Å"750-900 parts,† most of which is built in America, but the rest is outsourced to Europe, and far east countries such as India and China etc (2010). The supply chain process involved in the manufacture of the pickup truck involves companies such as â€Å"Tyson Krupp, Berck† in

Advertising Skin Care And Beauty Products Media Essay

Advertising Skin Care And Beauty Products Media Essay Skin care products with whitening and lightening function have been introduced to the Asian market over the past decades years and it recorded as the best-selling product categories in the Asian beauty industry. (Ashikari, 2005)According to the study title The Quest for Beauty: Asias Fascination with Pale face (2009) stated the total whitening marketing is forecasted the market will be continuing to $18 billion and the rate of growth is around 12 per cent annually. (Deirde,B, Helen, C, Mark, D, F, 2010, p26) In South East Asia, there are more than 62 skin lightening products were introduced in year 2008. Besides, the involvement of women in the workforce increases in their income and wealth. Most of the women tend to buy the whitening product to lighten their skin. (Deirde,B, Helen, C, Mark, D, F, 2010) To fulfill the consumer needs, the whitening product was still developing to match the market demand. (August, 2008) The result of the Asian women using skin lightening products is sh own in the Table 2.1 Table 2.1: Result of Asian women using skin lightening products Asian country Estimated % of Women Using Skin Lightening Products Thailand 58 Philippine 50 Hong Kong 45 Malaysia 41 Indonesia 60-65 (Source from The Quest For Beauty: Asias Fascination With Pale Skin, p27, 2010) There are a lot of myths about fair skin tone. In the current social context, fair skin tone not only symbolizes womens beauty, but also will project womens marital prospects, job prospects, social status, and earning potential. (Ashikari 2003b; Goon and Craven 2003; Leslie 2004) One of the surveys was conducted in The Quest for Beauty: Asias Fascination with Pale face shown Malaysian men thought their partners would be more attractive with a fair skin tone. (Deirde,B, Helen, C, Mark, D, F, 2010) In the same study, it also stated that different culture may result in different interpretation on the meaning of whiteness. To provide a clearer picture, in Japan, fair skin is equal to wealth and high education level. As in Thailand, the fair skin is always associated with the higher social status and wealth. As contrast to the white, black, in Indian culture symbolize as underprivileged people and often related to dark, dirty, wrong, hell, and etc. On the contrary, Indian culture prefer l ighter skin tone as it associated with the Bright side of the culture. White, in Indian culture, is regard as a sign of beauty, purity, cleanliness, happiness, and symbol of power. (Arif 2004).Moreover, fair skin is also presented as good marriage in India. Overall, whiteness is an important predictor for presenting the positive image in the Indian society Desires for whiteness, under this chain of associations, is pursued Despite of the diverse cultural different in Asia region, they are holding the common belief to have light skin. However, some of the academics, activists and sociologists reflect the marketing of skin-lighteners as racism. (Sage, 2009; August, 2008; BBC News, 2003) In this research study, not only focus on the advertisement of women magazine in Malaysia, but also focus on whitening body care product. 2.2 Background There are several items will discuss in the session of background which included beauty products for women, the fairness is more craze, discrimination of people, advertising in general for these products, printed advertisement and magazine advertisements. 2.2.1 Beauty products for women Peoples needs and desires to be beautiful are supposed to be identical all over the world. With the aid of beauty product, people can gain confidence and stand in front of crowd without fear. In this modern society, the first impressions brought to people are crucial. People are increasingly emphasis on the appearance rather than other more durable criteria (Barthel 1988: 3) and emphasize on the decoration of the female body, with the aids of the fashion and cosmetic products (Barthel 1988: 8) Based on this reason, the latter product categories, the hair care, fragrance, and personal products are frequently used to enhance the attractiveness and the degree of sexuality on the person. Moreover, beauty also refers to traditional make-up, which included lipstick, mascara and foundation, as well as contemporary make-up, such as tinted/flavored lip balm/gloss. (Pawlowski, 2007) 2.2.2 Fairness is more craze According to Bray (2002), there are almost half of 35 to 54 years of Asians used skin care product with whitening function, some analysts have said it could be worth billions of dollars. In Asian countries, that has been a trend of growth of whitening and lightening product since that have long histories of utilizing fair skin as a key criterion of personal beauty. There is a Chinese idiom One whiteness can cover three kinds of ugliness. In people perception, fair skin is always a symbol of elegance and nobility. White jade is often used as a metaphor to describe such fairness. The preferences for white of fair skin are common in the modern Asian market. In India, for example, a significant part of many Sunday newspapers is dedicated to personal advertisements by men seeking fair-skinned brides (Leong, 2006) 2.2.3 Discrimination of people Although skin whitening product can lighten people skin tone, it may indirectly discriminate the races that have darker skin tone. For instance, that is an argument in India due to the Fair and Lovely advertisement. The advertisement showed a young, dark-skinned girls father lamenting he had no son to provide for him, as his daughters salary was not high enough the suggestion being that she could neither get a better job or get married because of her dark skin. (BBC News, 2003) This advertisement has an overwhelming responces. According to Luce and Merchant (2003), 90% of Indian women want to use whitening product and that is a phenomenal trend growth in the number of skin-lightening products. In their perception, fair skin represent good education and more likely to marry well. However, some of the sociologists and academics pointed out that is not only a wrong moral value, but also pollute the young generations mind. . (BBC News, 2003) According to Lipsitz (1998, p. 3), the power of whiteness depended not only on white hegemony over separate racialized groups, but also on manipulating racial outsiders to fight against one another, to compete with each other for white approval, and to seek the rewards and privileges of whiteness for themselves at the expense-literally-of other racialized populations. 2.2.4 Advertising in general for these products Television, radio station, internet, and even outdoors advertising are categorized as broadcast media. The different promotional tools will deliver different benefits to the advertisers. Due to this reasons, majority of global advertising adopting more than one type of advertising tool to promote their product 2.2.5 Print advertisement Print advertising defined as the dissemination of advertising messages using visual, printed item, such as newspapers, catalogs, mailers, flyers and magazine advertisement. (Jade, nd) Under the strong competition with other broadcast media, such as television and radio, print advertisement still place an important role to the advertiser. Compare with other broadcast media, print advertisement allow to present more detailed information. By the way, print advertisement such as newspaper and magazine refer as a high involvement of media, it means printed advertisement is more selectivity and it can help the company reach the specific target readers and customers. 2.2.6 Magazine advertisement Through magazine advertisement, the company can reach the certain target market in and educated the reader about the product knowledge in the short period. Besides, the cost of the advertising on magazine is much cheaper compare with other communication tool, such as television and radio. From the 1880s onwards, advertising has played a vital role in shaping the form and content of womens magazines. And, it has a clear and strong relationship between advertising and womens magazines. Besides, magazines were designed as forums for national advertisements aimed for women. According to Veronica (2010), there is no indication for change in the near future as the pattern has existed for more than 100 years. Magazines advertisement is essential tool for marketer because it provides a forum for gender targeted advertising. Marketer can effectively deliver their message to the target audiences. According to McCracken (1993), womens magazines refer as a powerful advertising medium since advertising occupies up to 95 per cent of the space in some womens magazines, earning these publications the more appropriate title, womens advertising magazines. Womens magazines, are a sphere of activity that readers view as an area of freedom, free choice and free time (McCracken 1993) and the advertising within creates new wants and needs. The statement from McCracken (1993) indicates the high readership for women magazines. The role of women magazines is slowly changing to the storytelling mechanism of society because of the increase of advertising material. (Jhally 2000: 30). 2.3 Variable 2.3.1 Size of the advertisement In general, the options of the size of the magazine classified into half page, one page, double page or more than two pages.(Pu, Y,R, 2003) According to McCracken (1993), women magazines contained 50%-60% of full-page advertisement. There large size of the advertisement provides a clearer advertisement detail and advertiser more easily to correct it. In the recent article, one of the researcher, double page of the advertisement can attract more one-quarter of reader than one page and one page of size advertisement can attract more one-third reader than half page. (Print Ad Placement, 2011) Some of the marketer will prefer half page size of advertisement, if they faced the tight budget problem. In the research study of L. Wasylkiw, A.A. Emms, R. Meuse, K.F. Poirier, (2009), the one page size of the advertisement are majority which is 85%. This may due to the price of advertising is reasonable and it is more easily to attract attention. 2.3.2 Advertising layout In the study conducted by (Anna, P, Peter, W, 2006) states that are 3 components in term of layout consists in the printed advertisement, which are visual information, verbal information and brand name. Different of advertisement layout reflect the different characteristic of product. According to the study of Pu, N, R, (2003), the author found that both personal and cosmetic product present their advertisement with visual and copy layout. In general, visual consider as visual element and copy defined as words. This may due to the visual element in the advertisement can serve to the visualization and verbal element serve to the verbalization. 2.3.3 Advertising copy elements Advertisement is a tool that used by marketers to deliver the intended message to their targeted customer. It is crucial to ensure the concept of the advertisement fit with the overall marketing objectives. For print advertisement, display copy and body copy are the two elements of copy sheet. (Anna, P; Peter, W, 2006) As defined by Wells et al (2006), display copy is the entire element that the reader able to see at the first glance, such as headlines, subhead lines, taglines and slogans. In general, headline is the words in the leading position of the advertisement and it also reflects as selling idea in the advertisement. (Anna, P; Peter, W, 2006; Major elements of copy for copywriting, nd) Usually, headlines of the advertisement presented in the large size and obvious position. With the aims of enhance the readability of the message, sub headlines normally presents in the new paragraphs with larger size and bold type. (Anna, P; Peter, W, 2006) Body copy defines as the text with smaller size typed which to provide a clear and further explanation about the product. (Anna, P; Peter, W, 2006) According to the Anna, P and Peter, W (2006), slogan regarded as a motto for a campaign, brand and company. To increase the probability to recall the advertisement, marketer usually integrated the slogan in the advertisement, to better address the products attribute. (Advertising Strategy, nd) 2.3.4 Color Color is a powerful element which represent for brand identification, feature reinforcement and differentiation. (Anna, P, Peter, W, 2006) Other than that, vibrancies of color also more easily to catch the attention of the audience, provide realism, establish moods and build brand identity. (Anna, P, Peter, W, 2006) According to the Pamela S. Schindler (1986), color advertisement had the higher response rate and better recall probability when compare with the dull blank and white advertisement. In the other aspects, color can be classified to warm color tone, cool color tone and earth color tone. Red, orange and yellow are the example of warm color tone; green, blue and violet are present in cool color tone and earth color tone reflects neutral color. The different colors always associated with different characteristics. Due to the same advertising pattern, some of the color associated in the characteristics of femininity, cultural interpretations or even emotional responses. (Pamela S. Schindler, 1986) For instance, the use of the color red symbolizes love and passion, while the color white generally signifies purity and virginity. (Pawlowski, 2007) Pink is seen to be very feminine which can also be deemed as sexual while pastel type coloring generally refers to non-sexual. (Pawlowski, 2007) 2.3.5 Visual element The roles of visual element in the advertisement not only for catches the attention of reader, but also importance of creating brand awareness and brand beliefs (John R. Rossiter, 1982) According to Kosslyn and Alper, 1977; Kosslyn, 1980, larger size of the visual element can produce the better learning . And, other than memory responses, the visual size also influence on the evaluative responses. (Rossiter and Percy (1978; 1980) and Mitchell and Olson (1977; 1981) 2.3.6 Language Today, English is regarded as an international language. It acts as an important and common language in the world, you can used English in every part corner of world. The statement proved by 72 of in flight-magazine around the world used English as main language. (Veronica, 2010) Although English is a universal language, but the advertiser of some countries, such as Taiwan, South Korean, and United States still prefer their local language to present the message of the advertisement. (Jaehee, J Lee, Y,J, 2009; Veronica, M, S, 2010) As global company advertises their product globally, the languages they used are vary according to the social context. They are usually ignoring the local nuance, and translate directly from their original copy. (Veronica, 2010) Communication with customers is essential in the marketing perspective. The local language can integrate with the local community effortless. In the multi cultural country such as Singapore and Malaysia, there is a diverse market opportunity for each of the races. Hence, by targeting different group of customers, the publisher have to publish different languages of magazines to better address the need and wants of the different groups of people. By publishing different languages of magazines, they can better deliver the message to their reader by the languages that they are familiar to. 2.3.7 Type of Appeal Generally, there are two type of appeal which is rational appeals and emotional appeals. In advertising, rational appeals defined as the element used to motivate consumers through information and logical arguments. (Jeon, George, Bruce, Joseph, 1999) Visual elements were coded as rational if the advertisement contained picture of the brand, before and after comparisons, product demonstrations, or comparatives portraying the competition. The use of rational appeals can be apply by reduce the uncertainly requires, distinct logical, and direct information from the communicator. (Zandpour etal. 1994) Nevertheless, emotional appeals reflect the images and feelings to mold consumers perceptions toward the brand. Among the emotional appeal are storytelling, metaphors, and aesthetics. (Jeon, George, Bruce, Joseph, 1999) Advertising appeal usage can be applied in different product types. According to Cutler and Javalgi (1993), the overall content of the advertisement can be categories into rational, emotional or both. In the past research, the authors found that advertisement for durable goods tend to presents more information than advertisement for nondurable goods. (Abernethy and Franke 1996) However, service advertisement is more emphasize on emotional appeals. (Abernethy and Butler 1992; Cutler and Javalgi 1993) In the research conducted by Golden and Johson (1983), they examined the impact of thinking versus feeling appeal in print ads on various measures of advertising effectiveness. The author defined thinking appeal as appealing to the rationality of the receiver, and feeling appeal as creating a mood and appealing to the emotions. (Golden and Johson, 1983) In this study, they concluded that the underlying reason for the popularity of thinking appeals is the rich of product information, and elicit higher purchasing intentions. (Golden and Johson, 1983) According to a research conducted by McGuire (1969), he denied the effectiveness of emotional appeal in the advertisement after directly comparing the rational and emotional appeal from the advertisement. Based on his research, neither of the rational and emotional appeal outperform of each other. The core idea behind this is that emotional message can also be rational, and vice versa 2.3.8 Product Categories Product categories in the advertisement can be divided into 22 categories. (Nelson Paek 2007) Beauty product was defined broadly, which consisted cosmetic, jewelry and clothing. In addition, special group of products such as womens apparel, perfume and cosmetic categories occupy large portion of total marketing costs. (Veronica, 2010) In the recent study, the authors classified apparel product, perfuse and cosmetics as self-image projective product. (Veronica, 2010) The targeted market segment would affect the marketing strategies applied in different market. (Veronica, 2010) In the other researches, product categories can be categories into hedonic or utilitarian element. (Crowley, 1992) Hedonic products are primarily related to sensory attributes and concentrate on consumatory effective gratification whereas utilitarian products are mainly associated with functional and non-sensory attributes and focus on fulfillment of instrumental needs. (Crowley, 1992) According to the research of Jung and Lee (2009), Korean and United Stated beauty magazines consisted a lot of body-related products than non-body related products advertisement, with a ratio 91.1 to 8.9. The body-related products include clothing, beauty product, diet services, and accessories. 2.3.9 Product origin The country of production has certain degree of influence on the consumers decision making process. Zhou (2004) provided some evidence in study that Chinese consumer is willing to pay more on the western product, mainly because of the common belief to reflex the prestige and social status. There is some opposite point of view from Nelson(2004). He stated that there is growing population who are supporting the local product and cultural identity. 2.3.10 Whitening function of the product Skin whitening product is a global trend throughout the world. There is a huge market opportunity for Europe, Asia and the United States market. (Deirdre, B, Helen, C, Mark, D, nd) According Ashikari (2005), whitening and lighten product growth rapidly in Asia which influence by the Asian wealth and growing consumer cultures. Mostly, the whitening function of product can classified to UV features, whitening effect and function in both way.UV features of product can decrease the damage and protect the skin from ultraviolet rays and long time exposure under the sun. In additional, the role of whitening effect shows the product focus on lightening complexion of womens skin, which from the yellow or darker skin color to white and fair skin color. (Johanson, 1998) The example of products with whitening effect are Kose, Za, Olay, Lancome, Nivea and Sk II, normally we can found it in shopping mall. With the trend of whiteness, a lot of companies introduce a lot of whitening and UV function of product, and then customer can kills 2 birds with one stone with the multi-functional product. 2.3.11 Degree of sun protection factor (SPF) In the market, there is a lot of cosmetic and skin care product contained sun protection factor (SPF), which can protect our skin from the direct ray from the sun. The different degrees of SPF have different functions. In the research conducted by Autier et al. (1999), they assessed the impact of the 2 different degree of sunscreen sun protection factor (SPF) of unlabeled product on the duration of sun exposure in two groups of young people. They concluded that the volunteers who used SPF 30 were exposure 25% longer than these who used SPF 10. The result of the finding is not surprising. The doubt in this research is on the basis of increased exposure, there was no difference in sunburn or skin-reddening episodes in the two study groups. 2.3.12 Origin of model Model can be classified into different ethnic groups, such as Asian (Chinese/ East Asian, Malay or Indian), Caucasian, or mixed. In the study by (Eric P. H. Li, Hyun,J.M, Kimura, J, Russell, W. B, Bahl, S, 2008; Cheng, H, Katherine, F, Shaw, P, 2005; ), authors found that most of the Asian beauty product advertisements using Caucasian model. The underlying reason is the globally recognized beauty standard. According to Goon and Craven, the popularity of Caucasian and Eurasian models reflects the postcolonial structure of commoditization and consumerism and is still influenced by a colonial past. In the other study, it also revealed 70.2% Caucasian model was used frequently in Korean advertisement to promote their product. (Jaehee, J, Lee, Y, J, 2009) This phenomenon happened because the fair skin has been aggressively marketed across Asian culture over this past decade. According to (Sean, R, 2003), white women with those characteristics such as lean, pure and radiant images are representing the feminine ideal and identification. Whiteness also presumes the ideas of purity, integrity, decency and auspiciousness. (Russell, Wilson, and Hall 1992; Sean, R, 2003) By the way, model of the advertisement always plays an important role to deliver the message to the targeted audiences and it pervasive to our daily life. The particular magazines readers will project themselves as the models appear in the magazines advertisement, which enable them to make a positive impact to them, and inevitably make a good evaluation to the product. Besides, the researchers also found that Caucasian women were more willing presented in sexual portrayals which compare with Asian women. (Cheng, H, Katherine, F, Shaw, P, 2005; Christina N. Baker1, 2005) This reason may due to the Asian women are influence by the Confucian culture and philosophy of them has not yet been prepared. (Cheng, H, Katherine, F, Shaw, P, 2005) 2.3.13 Demographics of model Age of the model of the advertisement also acts as a factor influence the consumer behavior. (Chang, C, C, 2008) People are keen to be fresh, beauty and look younger than their actual age. If the model of the advertisement is forties or old featured, then the young generation of consumer may categorized the product as not for me based on this factor. (Chang, C, C, 2008) The result analysis of Women Stereotypes Portrayed in Print Ads by Luxury Fashion Brands found that most of the young model are majority in the advertisement of magazine which is 72.7% (15 and 30 years old). (Carlos, M, M, Paloma, D, S, 2008) 2.3.14 Celebrities Used Celebrity endorsement is the growing trend in the magazine advertisement. A celebrity endorser is defined as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. (McCracken 1989, pg. 310). Credibility and attractiveness are the two important criteria to improve the persuasiveness of the advertisement. Hence, the companies are strike to determine the element of credibility and attractiveness to present their advertisement to public. (Kahle and Kahle 2006). Furthermore, Friedman and Friedman (1979) showed that celebrities endorsement is more eyes catching than expert or typical consumer endorsers in advertisement recall and brand name recall, in spite of the product type. In the other research also showed there are a positive effect between adolescents word-of-mouth intentions and brand loyalty among the celebrity sports athletes. (Bush, Martin, and Bush 2004) Besides, female teenagers word-of-mouth intentions are more affected by female celebrities than male celebrities, and female teenagers agree more than male teenagers that they are affected by celebrities in buying certain brands. (Bush, Martin, and Bush 2004) By applying attribution theory, Mowen (1980) used it to explain on the effectiveness of celebrity endorsement. The effectiveness of celebrity endorsement is largely correlated to the consumers willingness to understand the causal reasons for a celebrity to endorse the product. The celebrity endorsement strategy works best if consumers think that the celebrity endorses the product because the celebrity can symbolize the product, rather than the financial incentives. Mowen (1980) Furthermore, Asian celebrity perceived their success is highly related to their fair skin. (Eric, Hyun, Russel, Junko, Shalini, 2008) 2.3.15 Appearance of model Based on the research conducted by Thomas and Treiber (2000), the advertisers prefer to use gorgeous model to represent their product. It can indirectly inform the reader they can as beautiful as the model after them using the product. In the research study named Real Beauty in Advertising: Fab or Fad, appearance was the main subject. It usually used to refer the link between the usage of the particular product and the consequences after of using that product. According to the research, model likes to apply the heavy makeup, such as applied lipstick and particular perfume to become more attractiveness and appeal to public (Reichert Lambaise, 2003, p126). 2.3.16 Apparel of model There are different degree dressing of the model, however nudity of the model becomes a rising trend in the advertisement of the magazines; it also associated with the idea of sexual attractiveness. (Bridgette Desmond, nd) Generally, there are 4 categories of the nudity which are demure, suggestive, partially clad and nude. (Jaehee, J, Lee, Y, J, 2009) According to (Jaehee, J, Lee, Y, J, 2009 Reichert, T, Carpenter, C, 2004), demure dress was defined as everyday dress which included walking shorts, but excluded short-shorts or underwear. Suggestive dress defined as partially exposed the upper body, such as unbuttoned blouses or muscle shirts. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004), According to the studies conducted by scholars, Models were considered partially clad if they were shown in underwear or bathing suits. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004) Nude was represent models were holding only a towel or if the photograph was composed so that genitals were concealed. (Jaehee, J, Lee, Y, J, 2011; Carpenter, C, Reichert, T, 2004) Sex approach is more appeal to the male consumer, given the evidence that in year 2003, four out of five women who are appeared in the advertisement were suggestively dress, partially clad, or nude. (Bridgette Desmond, nd) An interesting study conducted by the Desmond, B (2008) stated that society nowadays becomes more sexually explicit and adapt with the high degree nudity level in the advertisement. Even so, there are some the magazines also prefer demure dress, since they target the wider variety of groups. (Bridgette Desmond, nd) 2.3.17 Hairstyle of model In the judgment female beauty, hair color, hair length, and hair style plays a vital role in positive rating on attractiveness. In the research of Mbure, 2009, 63.6% of models, 63.6% had long hair length, and 36.4% of model had short hair length. Besides, in the same research, the author found that 70.8% of model had straight hair and 29.2% of model non-straight hair style, such as kinky, wavy, medium curly, braided and so on. (Mbure, 2009) 2.3.18 Degree of models whitening Skin color stratification is a crucial sociological issue, which included the difference between lightness and darkness of skin tone. (Micaela, 2005) According to Hunter (2002), light skin tone works as capital to women. Moreover, it symbolizes status, educated person, and high income. Light skin tone also associated with sexual attractiveness. In her analysis, it showed that light skin of African American women represent the higher personal earnings and higher spousal status. According to the other research, the author found that prominent models were more likely prefer to be light skin tone than medium skin tone or dark skin tone. However, models minority were less likely to be seen in the workplace than whites but more likely to be portrayed in leisure places and school than whites. Low volumes of studies emphasize on the interpretation of white beauty idea among Asian female. Meanwhile, Sahay Piran (1997) also revealed that the desire to be light skinned was higher the darker am ong South Asian-Canadian females. In the research title Comparisons of Cosmetic Advertisements: Strategies for cultural adaptation in Womens Magazines in Taiwan also shown that most models in Nong-Nong and Elle Taiwan magazines were displayed in a light skin tone; regardless whether the model was western or Asian looks. (Pu, Y, R, 2003) Furthermore, in another research also reflects that light skin tone is ideals in advertising. It were advanced using a diversify of strategies consisting the promotion of benefits related to skin lightening such as skin related (e.g. Increased moisture), emotional (e.g. Increased self confidence) and relational/social (e.g. increased attention from the opposite sex). Mak (2007) Furthermore, among 58 models, 30 models were light skinned, 16 models had medium brown skin tone (mid-point of dark and light brown) and only 9 models were dark skinned. (Mbure, 2009) 2.3.19 Most frequently shown body part Study of Carlos, M, M, Paloma, D, S, (2008) defined human body as dressed body, and the external appearance, such as hand, neck and face play an important role of the first impression while meeting someone. On the same time, different kind of body part shown in the magazines advertisement conveyed the different kind of messages that convey messages to the magazines reader. Most often, marketer emphasized certain body display based on the product categories, such as face with skin care product or upper body part with body care product. In the recent study, researchers found that the advertisement in Korea and Taiwan more focus on the models face rather than body. (Jaehee, J, Lee, Y.J, 2009) 2.3.20 Number of models Number of model in the advertisement plays crucial roles to present the product message. That is a significant relationship between th

Dickinson and Her religion :: essays research papers fc

Dickinson and her Religion Emily Dickinson was one of the greatest woman poets. She left us with numerous works that show us her secluded world. Like other major artists of nineteenth-century American introspection such as Emerson, Thoreau, and Melville, Dickinson makes poetic use of her vacillations between doubt and faith. The style of her first efforts was fairly conventional, but after years of practice she began to give room for experiments. Often written in the meter of hymns, her poems dealt not only with issues of death, faith and immortality, but with nature, domesticity, and the power and limits of language.   Ã‚  Ã‚  Ã‚  Ã‚  Dickinson’s Christian education affected her profoundly, and her desire for a human intuitive faith motivates and enlivens her poetry. Yet what she has faith in tends to be left undefined because she assumes that it is unknowable. There are many unknown subjects in her poetry among them: Death and the afterlife, God, nature, artistic and poetic inspiration, one’s own mind, and other human beings.   Ã‚  Ã‚  Ã‚  Ã‚  Dickinson was educated in a traditionally Protestant, provincial community and in a religious conservative schools and churches in Amherst and South Hadley. This affected Dickinson as a poet of religious concern, stimulating her to opposition as well as reverence. The Calvinist God she was taught to worship was an arbitrary God of absolute power. She struggles prodigiously in her writing against such an image of God, but also invokes it normally.   Ã‚  Ã‚  Ã‚  Ã‚  Emily Dickinson’s imagination is dynamic partly because she thinks of her mental world as always in flux and prefers not to adhere for long to any preconceived religious of philosophical doctrine. At different times she advances opposed positions on such central questions as the goodness of God, the reality of heaven, or the presence of the divine in nature. As a child of her culture, the fixed positions of her local Calvinism are inscribed in her mind and heart, while at the same time she distrusts them and seeks an alternative faith that will be truer to her moral conceptions. Since she takes different positions on religious questions, it has proved hard for commentators to summarize her religious perspective.   Ã‚  Ã‚  Ã‚  Ã‚  At the start of her career she assembles her poems in fascicles and sets, thus giving them a separate existence as poems, while later she experiments increasingly with a style of letter writing in which the border between verse and prose tends to disappear, and she writes poetically wherever she wants to (Martin).

Affirmative Action Racism And Discrimination Essay

America is called â€Å"the land of opportunity† however, most of the countries citizens are not able to enjoy the benefits that the title provides. Being able to accomplish scholastic goals, attend a four-year college, and to have an influential career, are not obtainable for many, even though they work hard. Our nation has long been plagued by an ugly occurrence. An occurrence that finds its origins at the very core of our society. It is a problem familiar in some ways to all of us regardless of which side of the argument we find ourselves, and yet it remains unsolved. To verify that a problem exists, as Beverly, Tatum explains, we must first understand, racism as a system of advantage based on race, and white privilege as unjust enrichment through racial oppression,(Tatum,pg 10, 115). Next we must look at the steps taken to level the playing field of advanced racial groups. In America racism and discrimination is a cruel reality. For centuries now, local, state, and federal governments have been proactive in protecting or expanding the system of racial discrimination. White government officials and programs have often favored the racial and political-economic interests of white Americans. Government programs historically provided much access to homesteading land and numerous other valuable resources exclusively to white Americans (Feagin, 2010, p. 143). In an affords toward concern for equality, Affirmative action was created. It was designed to counteract the effect that discriminatory practices have embedded in the American culture. Affirmative action refers to policies that take factors including â€Å"race, color, religion, gender, sexual orientation, or national origin† into consideration in order to benefit an under represented group â€Å"in areas of employment, education, and business†, usually justified as countering the effects o f a history of discrimination. The term â€Å"affirmative action† was first used in the United States in Executive Order 10925 and was signed by President John F. Kennedy on 6 March 1961; it was used to promote actions that achieve non-discrimination. In 1965, President Lyndon B. Johnson enacted Executive Order 11246 which required government employers to take â€Å"affirmative action† to hire without regard to race, religion and national origin. In 1968, gender was added to the anti-discrimination list. A lively debate with sparks flying within racial group exists over the importance of the Affirmative action process. Some would argue that affirmative action undeservingly rewards minorities, and takes away from whites in effect causing reverse discrimination. Not long ago, Senator Bob Dole, a Republican presidential candidate, spoke in a television interview of â€Å"displaced† white men who compete with black workers because of affirmative action. He said that he was not sure that â€Å"people in America† (he meant â€Å"whites†) should be paying a price for discrimination that occurred â€Å"before they were born†. (Feagin, 2010, p. 15). Taking this evidence into consideration, should this influence the direction taken regarding affirmative action? University of California Regent Ward Connerly believes that affirmative action is used as a crutch that is ruining the relationship between blacks and whites. If this were true, would this be a good reason to halt government involvement in affirmative action programs? Would people identify these issues and take steps to make changes? Historically this has not been the case. Affirmative action programs have been successful in making social change. Minorities that have previously been excluded from opportunities have been afforded opportunities to achieve through affirmative action programs. Initially, affirmative action was a policy primarily aimed at correcting institutional discrimination where decisions, policies and procedures that are not necessarily explicitly discriminatory have had a negative impact on people of color. Affirmative action policies address and redress systematic economic and political discrimination against any group of people that are underrepresented or have a history of being discriminated against in particular institutions. Beneficiaries of these programs have included white men and women, people with disabilities, and poor working class people, but their primary emphasis has been on addressing racial discrimination (Kivel, P) If our goal is to eradicate discriminatory practices, then our government must continue to mandate legislation, and fund programs to address these issues. Following this conclusion it is clear to see that all evidence supports the benefits of affirmative action. What we have before us is a society with the possibility to make great strides in regards to changing the system of inequality. It is important that government lead in the direction that supports affirmative action programs. Government needs to see this as the biggest problem on their social agenda, and it will take a significant effort to mandate change, but the benefit for everyone will be extraordinary. References Feagin, J. (2010). Racist America Roots, Current Realities, and Future Reparations New York: Routledge Press. Tatum, Beverly Daniel. (2003). †Why Are All the Black Kids Sitting Together in the Cafeteria? New York: Basic Books. Executive Order 11246. (2012, July 2). In Wikipedia, The Free Encyclopedia. Retrieved 17:23, October 30, 2012, from http://en.wikipedia.org/w/index.php?title=Executive_Order_11246&oldid=500344831 Montgomery, A. (2000, march 27). A â€Å"poison† divides us, salon.com, Kivel, P. (1997, November,17) Affirmative Action Works! Motion Magazine

Free Essays on The Effects Of Divorce On Adults And Children

The divorce rate has risen since the 1950’s. In the 1950’s, divorce was looked down upon. No matter what happened between both partners, they still had to stick together. Marriage was a sort of set rule for people in those days. They were suppose to teach their children that divorce was not right by staying with each other even though they were not happy at all. Whitehead feels that it is best when both partners divorce as long as it makes them happier that way. A couple should not have to stay with each other and suffer because it will only bring pain to themselves and their children. The 1950’s was a very strict era where divorce rarely happened and not talked about at all if it did happen. â€Å"For most of the nation’s history, divorce was a rare occurrence and an insignificant feature of family and social relationships†(Whitehead, 620). Everyone had to have a perfect family, it was never said that both parents did not have problems, but they were suppose to work things out amongst each other to set an example for their children. The rates have really risen since then because it is felt that if a person is not happy in a relationship that this person should end it. â€Å"At the same time, splitting up has become an even more entrenched fact of American life. About 38,800 people were married last year in Maryland, and about 17,000 were divorced. In Howard County Circuit Court, there are more divorce cases filed than any other type of case†(O’Hagen). Because of these high rate before couples marry they go through a certa in amount of hours of marriage counseling. This is supposed to decrease the rate of divorce. Divorce is such a big issue that it should be thought about before taking action upon. It is thought to being a sin in some religions. When both parents take those vows to be with each other till death do part, they are suppose to take heed to those vows because they are taking those vows in the ... Free Essays on The Effects Of Divorce On Adults And Children Free Essays on The Effects Of Divorce On Adults And Children The divorce rate has risen since the 1950’s. In the 1950’s, divorce was looked down upon. No matter what happened between both partners, they still had to stick together. Marriage was a sort of set rule for people in those days. They were suppose to teach their children that divorce was not right by staying with each other even though they were not happy at all. Whitehead feels that it is best when both partners divorce as long as it makes them happier that way. A couple should not have to stay with each other and suffer because it will only bring pain to themselves and their children. The 1950’s was a very strict era where divorce rarely happened and not talked about at all if it did happen. â€Å"For most of the nation’s history, divorce was a rare occurrence and an insignificant feature of family and social relationships†(Whitehead, 620). Everyone had to have a perfect family, it was never said that both parents did not have problems, but they were suppose to work things out amongst each other to set an example for their children. The rates have really risen since then because it is felt that if a person is not happy in a relationship that this person should end it. â€Å"At the same time, splitting up has become an even more entrenched fact of American life. About 38,800 people were married last year in Maryland, and about 17,000 were divorced. In Howard County Circuit Court, there are more divorce cases filed than any other type of case†(O’Hagen). Because of these high rate before couples marry they go through a certa in amount of hours of marriage counseling. This is supposed to decrease the rate of divorce. Divorce is such a big issue that it should be thought about before taking action upon. It is thought to being a sin in some religions. When both parents take those vows to be with each other till death do part, they are suppose to take heed to those vows because they are taking those vows in the ...

Hieroglyphics-The Ancient Egyp essays

Hieroglyphics-The Ancient Egyp essays The Ancient Egyptian language comes from a family of languages in Africa and the Near East that have many similarities. Due to the similarities in both grammar and vocabulary, it is believed that a common ancestor existed. In scientific circles this is referred to as the Afro-Asiatic language group. The Ancient-Egyptian language was one of six branches in the group, the others being Semitic, Berber, Tsjadic, Koesjitic and Omotic. (newton) Ancient-Egyptian was a living language, which continuously evolved throughout the centuries. The oldest written form was hieroglyphic script, a pictorial design. Even though it uses a pictorial format, hieroglyphics are not a primitive script; it is a completely developed writing system that clearly communicates many aspects of the Egyptian culture. As such, the script is no less developed than our own alphabet. (shaman) The script itself evolved over time, from about 700 in the Old Kingdom to over 6000 in the Ptolemaic period. The earliest documented hieroglyphic inscriptions date back to the pre-dynastic period. Most scripts were in the form of short descriptions on pottery and stone objects (friesan). The latest know occurrence of the script is found in the temple of Philae, and dates from 394 AD. The Egyptians proved to be very flexible when using hieroglyphs, they wrote it horizontally in rows as well as vertical columns. They also were able to write from left-to-right, as well as from right-to-left. To determine the beginning of the text, one needs to look for a sign with an obvious front and backside, i.e. a human or animal, these figures always looked at the beginning (friesan). Hieroglyphs can be divided into ideograms, signs with a pictorial value or phonograms, signs with a phonetic value. Ideograms depict objects or concrete concepts. In order to more fully explain language nuances and inferences, Egyptians used phonograms. ...

The Impact of Postmodernism in the 21st Century Media Essay

The Impact of Postmodernism in the 21st Century Media - Essay Example Postmodernism, on the other hand, is a complicated term. Some define it as a phenomenon or a cultural movement. As Stanley Gentz elaborated in his book, A Primer to Postmodernism (1996), â€Å"Postmodernism affirms that whatever we accept as truth and even the way we envision truth are dependent on the community in which we participate. ... There is no absolute truth; rather, truth is relative to the community in which we participate." Jean-Franà §ois Lyotard in his paper The Postmodern Condition (1984) defined modernity as Enlightenment or as the culmination of Enlightenment thought. Largely defined by incredulity toward the grand narratives, he noted that postmodernity have sought to explain the world. Lyotard also averred that postmodernism designates the state of our culture following the transformations which, since the end of the nineteenth century, have altered the game rules for science, literature, and the arts. Thus, he furthered that: In a society whose communication component is becoming more prominent day by day, both as a reality and as an issue, it is clear that language assumes a new importance. It would be superficial to reduce its significance to the traditional alternative between manipulatory speech and the unilateral transmission of messages on the one hand, and free expression and dialogue on the other. Moreover, because it is a concept that appears in a wide variety of disciplines or areas of study, including art, architecture, music, film, literature, sociology, communications, fashion, and technology, postmodernism appears to be difficult to confine in a simple meaning. It's hard to locate it temporally or historically, since it's not clear exactly when postmodernism begins. In the character of our changing times, people have come to live not only in a situated culture, but in a culture of mediation since the 19th century. The press, film and cinema, television and radio and more recently, the Internet, have developed to supply larger scale means of public communication. Our situated culture exists within a much wider mediated world. The introduction of the term 'global village' in the 1960's illustrates how much our world has changed and the change is due almost entirely to the development of mass communications. With the recent spate of electronic media, like the Net, mass media is inarguably the most democratizing, empowering state that man has ever built. Agreeing to this is Black American activist Malcolm X, as he succinctly stated that, "The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses." Sociologists have long agreed that the media has a marked impact not only in opinion, but also on the way people dress, act and relate with one another. Our cultural experiences attests to the development of systems of mass communication, like the television. New York Post critic Clive Barnes reckoned that "Television is the first truly democratic culture - the first culture available to everybody and entirely governed by what the people want. The most terrifying thing is what people do want." Studies have substantiated Barnes' scary

Hsa 520 week 7 Coursework Example | Topics and Well Written Essays - 1250 words

Hsa 520 week 7 - Coursework Example In the purview of HIS, every patient’s healthcare record is maintained punctiliously while ensuring that confidential information is secure. Health care information professionals endure the responsibility of keeping, updating and ensuring that the healthcare information of the patient is safe. Physicians, medical laboratories, use this information and the management of the healthcare organization in their bid to ameliorate the services provided (Maria 2012). HIS exist in a myriad of ways, such as patient care applications, management and enterprise systems, e-health applications and strategic decision support applications. Each of these applications has specific benefits to health care organizations. Technology presents opportunities of providing health care in an effective and efficient manner. The advent of smart phones and tablets has made the use of patient care applications possible. Mobile technology makes use of Patient Care Applications to manage the information of patients. By 2017, mHealth’s market is postulated as $26 billion. In a hospital setting, the Patient Care applications are important since Physicians and nurses have time constraints and these applications present caregivers with relevant patient information at the point of care provision. In effect, this encourages collaborative decision-making process and errors are reduced (Skidmore 2013). With this information system, caregivers do not frustrate patients with similar questions from time to time. The patients have a heightened quality of services and experiences in the health care organization. In surgery, the Patient Care Applications play a key role. During surgeries, doctors often need to access information, both prior to the operation and during the operation. Some applications can help the surgeon monitor and guide his actions during the operation