What Is A Freedom Of Speech - Free Essay Example

Sample details Pages: 2 Words: 491 Downloads: 8 Date added: 2019/05/13 Category Law Essay Level High school Tags: Freedom of Speech Essay Did you like this example? What is the true and meaningful meaning to freedom? The word freedom is defined as the power or right to act, speak, or think as one wants without hindrance or restraint ,but if that is the meaning of freedom why are many punished and held against their will because they expressed their actions in the way of their beliefs . If it came down to me to decide I would say there is no real meaning to freedom and we dont live in a free world , or country as the president would say and here are my reasons why. The freedom of speech was recognized in The First Amendment in of the United States Constitution in 1791, as long with the freedom of religion, press and the right to assemble. A lot of times when freedom of speech is used many are incarcerated for speaking up for what they believed in. Such as, In 1963 Martin Luther King Jr. was arrested and sent to jail because he and others were protesting in , Alabama. The ordered that King could not hold protests in Birmingham. ( Kings Letter From Birmingham Jail 1 ). Don’t waste time! Our writers will create an original "What Is A Freedom Of Speech?" essay for you Create order Even know they say that freedom means you have the right to do or express anything you want. I believe its taking to an extent, you cant go around doing anything and saying anything. You must be considerable towards other and there feelings towards things. For example racial surling. You should not be able to go around discriminating people for the way they look or what they believe in. Words are powerful and should be chosen wisely. You should think before you act or speak in any situation. I think that having that type of freedom of speech to say anything as you please would be a problem to society, because your words are not just words. Words are something powerful and have meaning behind them. A simple thought said can change the whole world, and if people have the right and the time to discriminate and beat down a person because of their believes or race the world would be complete chaos and a disgrace to society. Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble.(Yehuda Berg) Were supposed to stand as one, as a nation, as a unit, as a team, and if we are beating down the ones were supposed to stand with then there wont be an us. Yes we are strong individually but together we are much more powerful. And those usage of words and the way you act is going to determine where we stand as a nation. We either make ourselves miserable or we make ourselves strong . The amount of work is the same. (Carlos Castenada )

Treating Childhood Depression from a Cognitive Behavioral...

Treating Childhood Depression from a Cognitive Behavioral Therapy Approach Depression in Children: Cognitive Behavioral Approach Patricia Kilgore University of Phoenix Depression in Children and a Cognitive Behavioral Approach Depression in children stem from a variety of factors relating to health, history, life events, genetic vulnerabilities, family history, and biochemical imbalances. Every individual shows different symptoms when suffering from depression; however, these symptoms interfere with the child’s daily living at school and home. Psychotherapy and medication are the most common treatments for children with depression (Depression in†¦show more content†¦With CBT, the client must be willing to change. A lack of commitment will not support the effort needed for CBT to be successful that poses a disadvantage of the approach. Another disadvantage of CBT is the focus only on the present does not allow the possible underlying problems to be addressed contributing to future emotional distress. Including the client’s family during the therapeutic process from a CBT-Family Focused Therapy (FFT) approach, the therapist can identify conflicts and unhealthy patterns of behavior that possibly could be contributing to the child’s depression. A CBT-FFT approach provides the family members to develop more effective ways to resolve conflict and improve communications and behaviors among the family unit. Furthermore, the therapist educates the family on the symptoms and course of the child’s disorder to manage better and minimize future relapses from the child. Research shows â€Å"†¦FFT to be effective in helping the client become stabilized and preventing relapse (â€Å"Psychotherapies,† 2012).† FFT focuses on restructuring the interactions of the family unit by educating the members of the disorder, building skills to better cope with the stress associated with the disorder, and teaching families to solve any problems together. Ethical, Legal, and Cultural Issues Treating childhood disorders with medication reflect value differences. Cultural differences in educational expectations ofShow MoreRelatedDepression in Adolescents1561 Words   |  7 PagesDepression in Adolescents Depression is a huge plague in the world. 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According to Meyer, Chapman, and Weaver (2009); â€Å"Eventually, her parents removed her from public school and home schooledRead MoreEnhancing the Effectiveness of a Therapeutic Session: A Case Analysis1549 Words   |  6 PagesConducting Therapy: Daniel Yardley is a 25 year old African American male living alone off campus but with a presentation style that appears to be incongruent with his responses. The individual has reported feelings of anxiety and depression but in a confident, upbeat, and secure manner. During the counseling session, Daniel appeared reluctant to offer great details to questions and avoided any eye contact. In addition to denying any homicidal and suicidal ideation, he also reported no past counselingRead MoreThe Long Term Effects Of Childhood Abuse1562 Words   |  7 Pages Childhood experiences and attachments are crucial to our emotional development. 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However, CBT has an interesting history dating back to the 1920s in the United States and even earlier in other parts of the world. â€Å"Precursors of certain fundamental aspects of CBT have been identified in various ancient philosophical traditions, particularly Stoicism. Stoic philosophers, particularly Epictetus, believed logic could be used to identify and discard false beliefs that lead to destructiveRead MoreAfrican American Women Living With Hiv Aids1576 Words   |  7 Pagesunderemployment and mental health issues are contributing factors to the rise of the disease in the African American community. Those living with HIV/AIDS, primarily African American women, deal with stigmatization, depression and issues with lac k of family support. Cognitive Behavioral Therapy (CBT), is an evidence-based intervention used to enhance the well-being of these women and provide them with skills to enhance their quality of life. 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Major Depressive Disorder consists of at least a two-week episode in which a person’s mood is lowered and can be accompanied with low self-esteem, diminished interest in most activities the individual once enjoyed, low energy, sleep

Competitive Intelligence In The Business World Commerce Essay Free Essays

string(130) " intelligence Strategic intelligence represents competitory intelligence provided in support of strategic determination devising\." In today ‘s fast changing concern universe, no-one likes surprises. The ability to be pro-active and non reactive is one of the greatest techniques for making value within an organisation. This requires a uninterrupted procedure of transforming information into intelligence so that a company can pull off the hereafter. We will write a custom essay sample on Competitive Intelligence In The Business World Commerce Essay or any similar topic only for you Order Now Wining a conflict in the concern country implies, like in any other confrontation, cognizing your opposition, in this instance, the competition, really good. The director can non do a feasible scheme, founded entirely on information about his company. A competitory scheme means that one is competitory because he differentiates himself from the others. And for this, one has to cognize what the others are making. Nowadays the CEO ‘s demand a warning system which can seasonably present the relevant information from the concern environment, so that they are able to do determinations with a unafraid degree of certainty that allows the company to keep its competitory advantage. The market globalisation and the velocity of scientific discipline and engineering development require the use of supervising systems, capable of placing chance niches indispensable for the growing of the companies. One of the best tools for doing this possible is Competitive Intelligence. This instrument supports the strategic planning in every company. Competitive intelligence in concern organisations has benefited greatly from military and authorities intelligence patterns and cognition. Many of the innovators in the concern intelligence community migrated from a assortment of governmental organisations. They brought a set of constructs and penetrations that have been refined over centuries. Most notably, Sun Tzu ‘s authoritative work on military intelligence is widely read, and he is credited with being the male parent of intelligence. This construct has proven, along the old ages, its end ( actionable intelligence that will supply a competitory border ) and advantages when applied right. Still, most midsize houses lack dedicated competitory intelligence operations, despite the fact that most concern leaders recognize that their success depends on looking frontward and traveling more rapidly that the competition. Harmonizing to Ben Gilad and Leonard Fuld, competitory intelligence ( CI ) is the action of ethically and lawfully assemblage, analysing, and pass oning information about 3rd party participants in one ‘s competitory sphere – from rivals, to providers, clients, act uponing parties, regulators, distributers, possible new rivals, and so forth, to be used by companies in their planning and determination devising. The procedure of roll uping, hive awaying, analysing and pass oning this market intelligence is today an institutionalised procedure in most big companies. Done decently, this helps a company avoid surprises by expecting rivals ‘ moves and diminishing response clip. Put merely, competitory intelligence is a method of roll uping and analysing information that lets companies place possible alterations sing rivals before these become obvious. Datas can be gathered from public or private beginnings, from networking with a rival ‘s staff or clients or from research in the field. A cardinal regulation is that all activity must be legal. CI practicians must besides unwrap their individualities at all times and non cod information under false pretences. Direct Beginnings Passive – Web Company sites Portals Search engine – Imperativeness releases – Industry ( market ) analysis – Financial Analysts – Employment Ad Active – Trade shows – Technical conferences – Employment – Meetings and programs Indirect Beginnings – Customer interviews – Customer studies – Gross saless forces – Rep and distributers – Suppliers and spouses – Former employees The footing of competitory intelligence is cognizing the difference between information and intelligence. This will assist directors acquire on the route to more efficient determination devising. Information is factual. Its Numberss, statistics, disseminated spots of informations about people and companies and what they ‘ve been making that seems to be of involvement. Information frequently appears to be stating you something but in world it ‘s non. One ca n’t do good determinations based on information no affair how accurate the information is or no affair how comprehensive it is. Intelligence, on the other manus, is a aggregation of information pieces which have been filtered and analyzed. It has been turned into something that can be acted upon. Intelligence is what directors need to do determinations, non information. Another term for intelligence is knowledge. Milestones in the development of competitory intelligence Organizations collected commercial intelligence since the first trade took topographic point. Books on organisational intelligence aggregation appeared every bit back as the 60 ‘s but these early efforts at formal intelligence activities for concerns remained largely academic and instead uneffective until 1980, when Michael Porter of Harvard Business School published his book, â€Å" Competitive-Strategy: Techniques for Analyzing Industries and Competitors † which laid down the theoretical foundation for applied CI. In the late 70 ‘s Fuld A ; Co and Washington Researchers were the boosters which offered competitory research to corporate clients. In 1986 the Society of Competitive Intelligence Professionals was founded in the U.S. Accepting the importance of competitory intelligence, major transnational corporations, such as ExxonMobil, Procter A ; Gamble, and Johnson and Johnson, have created formal CI units. Importantly, organisations execute competitory intelligence activities non merely as a precaution to protect against market menaces and alterations, but besides as a method for happening new chances and tendencies. The first professional enfranchisement plan ( CIP ) was created in 1996 with the constitution of The Fuld-Gilad-Herring Academy of Competitive Intelligence in Cambridge, MA. Variations of competitory intelligence Over clip, concerns recognized a signifier of intelligence that was called in assorted ways ( competitory intelligence, concern intelligence, corporate intelligence, competitory information or commercial intelligence ) , but most of the experts have settled to name it competitory intelligence. Regardless of the term that we use, CI is the usage of public beginnings to develop informations about rivals and the market environment and its transmutation in useable information, thorough analysis. When believing about CI, public information refers to the information that one can entree lawfully and ethically. Publicly does non intend needfully published information. The most normally recognized fluctuations of CI are: strategic intelligence rival intelligence ( McGonagle and Vella ) proficient intelligence market intelligence 1. Strategic intelligence Strategic intelligence represents competitory intelligence provided in support of strategic determination devising. This means supplying the highest degrees of direction information on the competitory, economic and political environment in which companies operate now and in which they will run in the hereafter ( See David b. Francis â€Å" Your rivals: who will they be? † Competitive Intelligence Review 8, no.1 1997: 16-23 ) . This type of intelligence by and large supports the senior direction for the overall scheme. The most common applications are in the development of strategic programs, capital investings, political hazard appraisal, amalgamations, acquisitions, joint ventures, corporate programs, R A ; D planning ( See Edwin Ruhil and Sybille Sachs â€Å" Challenges for strategic competitory intelligence and the corporate degree † , Competitive Intelligence Review 8, no 4 1997: 54-64 ) . Strategic intelligence involves the appraisal of a house ‘s direct rivals, the competition environment and its indirect rivals, but an every bit of import portion is the development of intelligence on the long-term alterations caused by all of the forces driving the industry competition ( Larry Kennedy â€Å" Competitive intelligence in concern procedure technology: a survey at digital equipment corporation † Competitive Intelligence Review 8, no 2 1997: 8-13 ) . The focal point has to be on factors as engineering tendencies, political hazards and regulative developments. It is designed to warn the company of impending jobs and alarm it to upcoming chances, ever in clip to take needed action ( Mark Sullivan, â€Å" Using competitory intelligence to develop a strategic direction action- oriented measuring system † , Competitive Intelligence Review 8, no 2 1997: 34-43. ) . 2. Rival intelligence Competitor intelligence is the usage of public beginnings to turn up and develop informations that are so transformed into information about rivals, their capablenesss, current activities, programs and purposes. The function of this type of intelligence is to assist the operating directors within strategic concern units or merchandise directors and other people involved in the procedure of merchandise or concern development. 3. Market intelligence Market intelligence is intelligence developed on the really current activities in the market place ( See Kenneth A. Sawka, â€Å" Warning Analysis: a hazardous concern † , Competitive Intelligence Review 8, no. 4, 1997:83-84 ) . Market intelligence depends on extremely developed package tools and analytical accomplishments extremely trained people to supply market cognition, professional expertness and selling penetration. The information should be received fast and detailed so that they enable a house to happen out information sing the success of failure of its merchandise publicity, the following moves of the rivals sing their publicities and possibilities of cross-promoting the merchandise. Frequently users of market intelligence are marketing sections and market planning section because they use the feedback on the success or failure of old gross revenues attempts. 4. Technical intelligence Technical intelligence activities enable a house to react fast to menaces and to place the chances which result from proficient and scientific development. It is believed that TI is a map which if it is executed decently, could ensue in a economy of 10 to 100 times the investing in the map ( See Davis C. Pring, â€Å" Competitive Intelligence and Market Research: Filling the Gaps † in Global positions on CI, erectile dysfunction. John E. Prescott and Patrick T. Gibbons, 1993, 223-239 ) . Technical intelligence can supply information about the methods and procedures used by the rivals, their dependance on outside engineering, patents or new engineering acquired, the capablenesss of the rivals ‘ R A ; D staff, appraisals about outgos for this section. TI chiefly focuses on technological tendency instead than on the market 1s. A portion of the experts considers that it should be more concerned about the chances of the house, than on the menaces to the house. Active and defensive CI When CI started to go popular, there was no treatment of anything besides the actions designed to roll up information about the rivals, called active rival intelligence. During its development, analysts started to recognize that what they were making, it could be go oning to them besides. This led to a new involvement towards activities that were destined to protect companies against CI activities from other companies, called defensive rival intelligence. Active CI procedures are those aimed at roll uping natural informations every bit good as analysing those informations to supply finished intelligence. The end of a defensive plan is to do life much more hard for your rival ‘s intelligence analysts, so they will give your house more operating flexibleness. Counterintelligence is the procedure of countering, forestalling the intelligence garnering attempt of other parties, your rivals. It has to be understood as a portion of an on-going procedure. This plan ‘s effectivity is measured through minimisation of losingss due to the competitory intelligence attempt of the rivals. Many companies are really careful to protect their physical buttocks, but it is far more of import to protect the intangible assets of the company. Cloaked rivals are those that protect themselves from the intelligence assemblage attempts of their rivals. For making this, the most of import facet is to understand how rivals work, which channels they use, and the techniques they use. One has to deprive rivals of a few cardinal pieces of informations that are critical for the large image of the analysis ( Deborah C. Sawyer, â€Å" Specifying your competition: Dardan Horses, Fifth Columns, and other menaces † , competitory intelligence magazine 3, April -June: 45-46 ) . Implementing competitory intelligence – the CI procedure Although the chief occupation of competitory intelligence is to back up direction determination devising, holding a methodical competitory intelligence system in topographic point can assist the company address many different issues. A methodical competitory intelligence plan can: Anticipate alterations in the market place. Anticipate actions of rivals. Discover new or possible rivals. Learn from the successes and failures of others. Increase the scope and quality of profitable marks. Learn about new engineerings, merchandises and processes that affect the company ‘s concern. Learn about political, legislative or administrative alterations that can impact the company ‘s concern. Enter new concerns. Expression at the company ‘s ain concern patterns with an unfastened head. Help implement the latest direction tools. The CI procedure is most normally divided into four basic phases, which make up what is known as the CI rhythm: Planning: this means set uping the demands of the company. On one manus, the directors of the company acknowledge the demand for CI and, on the other manus, they define what sort of CI the company needs. It besides means what inquiries the directors want to reply with the CI, who else may be utilizing CI, and how, by whom, and when the CI will eventually be used.This is besides the portion of the rhythm in which the competitory intelligence practician decides which class he should take in carry throughing his undertaking. This phase can besides be thought of as the other terminal of the intelligence rhythm because one time specific intelligence is delivered to the determination shaper his consecutive actions – based on that intelligence – will excite farther intelligence demands. The company ‘s state of affairs will surely alter based on those actions. Gathering: this stage involves the existent assemblage of natural information from which intelligence will be produced. The huge bulk of aggregation stuffs are public sphere significance they are available to anyone who knows where to look. Beginnings include periodicals, one-year studies, books, broadcasts, addresss, databases and so on. Creative aggregators can normally happen anything they need lawfully and ethically. Collection besides involves treating information so that it can be transmitted and stored electronically if desired. Once in electronic signifier it can be manipulated into a signifier which allows it to be analyzed. Analysis: this is by and large considered the most hard portion of the intelligence rhythm. Analysis requires great accomplishments and daring because it requires the analyst to weigh information, expression for forms and come up with different scenarios based on what he has learned. Even though analysis is based on logic and difficult information, analysts must sometimes ‘fill in the spaces ‘ and do intelligent conjectures about possible results. Dissemination: this measure involves administering the intelligence merchandise to those who requested it. It ‘s the clip when the analysts will propose possible classs of action based on his work. He must be able to stress his recommendations and support them with logical statements. The ensuing intelligence will besides be distributed to others in the company who can utilize it. The concluding signifier of the CI, every bit good as its timeliness/opportuneness and security are of import considerations. Surveies have shown that the distribution of the attempt the CI professionals spend among these four phases of the CI rhythm is about as follows: Needs – 20 % Gathering – 30 % Analysis – 40 % Dissemination – 10 % The component that runs through and straight links all the stages of the CI rhythm is the demand to supervise, on a uninterrupted footing, what the company has done and how good. The end is to supply feedback from each stage to the other three of the CI rhythm. By making this, the company can better both the merchandise of an single assignment and the full CI procedure even as the organisation is utilizing it. Feedback to and from each stage of CI to all others is indispensable. That feedback generates a changeless reappraisal that seeks to raise and so reply inquiry like: Are the CI marks still rectify? Should the CI unit attention deficit disorder or delete marks, countries of involvement and so on? â€Å" Know the enemy and cognize yourself ; in a 100 conflicts you will ne’er be in hazard † Sun Tsu: The Art of the War Best Practices There are several points that we need to see throughout the competitory intelligence procedure. Undertakings to be performed by CI Professionals ( See CI Education Harvard Style by Ben Gilad, Competitive Intelligence Magazine, Volume 6, Number 4 ) : Go beyond internet hunts: collect from human resources. Travel beyond public databases: roll up hard-to-get information from less obvious beginnings. Go beyond rivals: analyze whole markets and industries. Go beyond inactive analysis and current market statistics: predict alteration. Travel beyond marketing intelligence: understand finance and cost accounting. Travel beyond selling, finance, and cost: understand scheme. Go beyond scheme: understand hazard. Time is critical Awkwardness is the enemy of competitory intelligence. Having cognition about something three hebdomads after you need to move is of small value. One needs to inquire himself, from where will he acquire the information and how long will it take. This requires a really deliberate and strong competitory intelligence attempt. Without a serious committedness to competitory intelligence, clip will wipe out whatever hope one has for effectual decision-making. The aim should be to shut the spread between when the event occurred and when 1 has the cognition to move. Remain Impersonal Although it ‘s non easy, it is critical that competitory intelligence remains free of prejudice, supplying impersonal type consequences. Competitive intelligence is non intended to back up an bing direction determination. Good competitory intelligence should talk the truth and allow direction make up one’s mind how it wants to continue. One manner to guarantee that competitory intelligence is impersonal, is to do it independent, similar to other independent maps such as internal auditing. Besides, where one places competitory intelligence within the organisation can act upon the â€Å" freedom † that competitory intelligence has. Alternatively of doing it a sub-section of selling, make competitory intelligence accessible to all maps. The CI Function tends to suit good with maps like Strategic Planning and Knowledge Management. Large Egos putting to deaths CI – One ground competitory intelligence is non widely used is simple – it can be really unpopular. Competitive intelligence can belie what direction has been recommending. And if direction is non willing to listen to competitory intelligence, so it will hold small value. Travel where the information is Sometimes competitory intelligence can be extremely effectual through insouciant and obvious beginnings of information ( See Guy Kawasaki – How to drive your competition loony ) . There are some simple stairss for understanding the competition: Shop the competition, go a client of the competition, query the rival ‘s clients, inquire the authorities about the competition and go friends with a research bibliothec. One of the more clip devouring activities within competitory intelligence can be roll uping and categorising information. So cognizing where to look can be half the conflict. One needs to pass clip speaking to people who are in the know. Challenge conventional thought Great competitory intelligence will dispute direction to believe in new ways. There are excessively many alterations taking topographic point in the universe today. There is no manner direction should be comfy with the position quo. Therefore, competitory intelligence should intentionally prove and formalize critical direction determinations. Similarly, direction should welcome and promote competitory intelligence to dispute both tactical and strategic decision-making. Competitive intelligence should be a world cheque. The Learning Organization – Competitive Intelligence becomes priceless when it changes the behaviour of an organisation. This is best accomplished when the organisation becomes a learning organisation. Act ethically Competitive intelligence should non prosecute in illegal Acts of the Apostless. Additionally, competitory intelligence should non endanger the repute of a company. Fuld A ; Company recommends the undermentioned 10 commandments of competitory intelligence: 1. Make non lie when stand foring yourself. 2. Detect your company ‘s legal guidelines. 3. Make non in secret enter an interview if it is against the jurisprudence. 4. Make non publish a payoff. 5. Make non utilize listen ining devices. 6. Make non misdirect anyone in an interview. 7. Make non trade monetary value information or capacity with a viing company. 8. Make non administer or interchange misinformation. 9. Make non steal a trade secret. 10. Make non knowingly pump person for information that could give that individual ‘s occupation or repute. CI is non descrying – Some people equate competitory intelligence with descrying. Competitive Intelligence is non about descrying, it ‘s about cognition. Partner with Risk Management Over the last several old ages, there has been increased accent on Risk Management – protecting the company from unexpected losingss. However, Risk Management is really internally focused ; things like control processs within the company, security precautions, mandates and blessings, transparence in coverage, and so away. Since hazard direction is internal, we need to congratulate hazard direction with competitory intelligence. The ground is simple – Curie is externally focussed and these external forces have major hazard deductions. Therefore, it is highly of import to unite RM and CI for a comprehensive attack to put on the line direction. Human intelligence Intelligence collected and analyzed by and from human beginnings is frequently the finding factor behind your intelligence capablenesss. Those organisations with extended human beginnings as opposed to over-reliance on published beginnings will hold superior competitory intelligence capablenesss. This will take to increased effectivity in strategic decision-making, giving the company a cardinal competitory advantage. Infrastructure before package No uncertainty that many professionals will seek out a package solution to competitory intelligence. Although engineering can assist ( and it continues to germinate ) , the director should concentrate most of his attempts on constructing the substructure ( staffing, preparation, processes, etc. ) associated with competitory intelligence. One should n’t work in contrary, coercing the procedures to suit some package solution – design the procedures foremost and so supplement the competitory intelligence with investings in basic engineerings. Additionally, one may desire to leverage bing engineerings, such as internal databases, intranets and other applications for constructing your CI substructure. World Class CI takes clip – The usual clip required to construct a first competitory intelligence plan is between 5 and 7 old ages. How to cite Competitive Intelligence In The Business World Commerce Essay, Essay examples

Western mothers free essay sample

Amy Chua, a professor at Yale Law School and author of â€Å"Battle Hymn of the Tiger Mother†, gives us an inside look at the norm for raising children in the typical Chinese home. Demanding absolute perfection in all tasks attempted and constant scrutiny for anything less, essentially imprisoning their children and humiliating them to the point they will do anything to gain approval. Hanna Rosin, author of Mother Inferior, on the other hand, takes the Western approach to parenting. She believes childhood is a time for experimenting and learning though personal experiences. Ms. Rosin would rather her children express interest or talent in a few things, so they become experts at something they love. Both parenting styles have virtually no common ground except that ultimately both parents want what is best for their children, however, their ideas on what is best are also up for debate. Which way is the most effective for raising a successful child? Amy Chua goes into great detail explaining how much more strict and demanding â€Å"Chinese† mothers are than â€Å"western† mothers. We will write a custom essay sample on Western mothers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, Chinese mothers do not allow their children to attend sleepovers or have play dates, they cannot watch TV, or choose what extracurricular activities they participate in. She emphasizes the importance Chinese mothers place on their children’s academic success, and even says â€Å"academic success reflects successful parenting and that if children did not excel at school then there was a problem and parents were not doing their job†(Chua, 2011). She says that westerners are too concerned with protecting their children’s self-esteem and will give up when pushing their children begins to get tough. In contrast, the Chinese mother will spend up to 10 times longer drilling academics with their children than their western counterparts, whose children are more likely to participate in sports than focus on education. Children who are raised by Chinese mothers must live up too extremely high expectations, while the child of a western parent may be praised for receiving a B grade, this would devastate a Chinese home, and literally cause an uproar. The child will be called names like stupid, worthless, and even a disgrace in an attempt to shame them into never letting it happen again. This act is not at all frowned upon because the Chinese parent believes every child is indebted to them, â€Å"Chinese children must spend their lives repaying their parents by obeying them and making them proud† † (Chua, 2011). The philosophy of the Chinese mother is to instill discipline, to show their children what they are capable of achieving, and to set them up for a life of success. In the article â€Å"Mother Inferior† (2011), Hanna Rosin defends the western mother’s general style of parenting. Ms. Rosin explains that stricter rules and more homework are the last things today children are in need of, â€Å"What privileged American children need is not more skills and rules and math drills. They need to lighten up and roam free, to express themselves in ways not dictated by their uptight, over-invested parents† (Rosin, 2011). It is Ms. Rosin’s belief that instead of pushing your child to master every task, as a Chinese mother would, you should wait for the child to express an interest or show talent and let the passion influence them to master it. Being forced to do anything for hours on end will cause the child to eventually resent the activity in the end. She states that trying to create a perfect child is a delusion and is a trap a lot of parents fall into with similar results, Rosin explains, â€Å"children who are dutiful proto-adults, always responsible and good, incapable of proper childhood rebellion† (Rosin, 2011). Ms. Rosins shares the more common view of success amongst western parents which is that real success is a measure of happiness, that â€Å"it is better to be happy and moderately successful than a miserable high achiever† (Rosin, 2011) she says. The life of a child can be tough sometimes, and it’s the parent’s job to help them navigate through the obstacles, not to create more. Amy Chua and Hanna Rosin both raise some interesting Ideas on how to raise productive young citizens. Amy takes the no holds barred approach and sets the bar as high as possible, not willing to accept anything but perfection. She says this teaches the child discipline and prepares them for the future by giving them the skills and confidence to be successful. Hanna, on the other hand, says taking a more laid back approach will inspire your children to do what they love, by letting them experience the world for themselves and express interest and passion. While both methods are capable of producing quality children, balance is the key. Children should not be locked away to study academics and practice the piano endlessly like workers in a sweatshop, just like they should not be demeaned and called names. However, they do need discipline and structure, they need the guidance of their parents to show them the way and ensure they stay the course without diverting. They need to be able to learn to be responsible and accountable for their actions. Each child is unique and should be able to learn who they are through life’s experiences, not necessarily some lifelong curriculum planned out day by day by their parents.

A Democrat for Democracy essays

A Democrat for Democracy essays With the poor condition America is facing at the moment, one of the only solutions to the problem of our slipping economy is to elect a different president than the one we have now. A reasonable question that might come to mind is: Who has a good shot at actually winning the vote in the upcoming election? The only other party that has a chance in contending for the White House is the democratic party. The caucuses are over and the democrats elected John Kerry as their nomination. Kerry is an accredited war veteran with views that differ from the current administration. The views Kerry has on Americas security, terrorism, or education could change America into the country it once was. One of the most important issues in the debates yet to come is Americas security. With the reckless foreign policy the Bush Administration has pursued in the last two years, something needs to be done to rebuild Americas security on an international level. In his first one hundred days in office, John Kerry will send a message to the world that the United States has rejoined the community of nations, reaching out to strengthen relationships with NATO, old allies and new partners to create a new global coalition to fight terrorism (Vision 2). Rejoining the world community is clearly first on John Kerrys agenda. America cannot win the war on terrorism by itself. Re-establishing diplomatic relations with the United Nations and the countries America has turned its back on is a giant step in the right direction to secure our country and to help fight terrorism. Terrorism is another key issue that will come into play in the campaign. The idea of terrorism was on the mind of John Kerry before the tragic events of September 11, 2001, and this shows that John Kerry knows what is number one on the list of Americas priorities. When Kerry e ...

Using Tricks of the Librarian Trade to Market my Book

Using Tricks of the Librarian Trade to Market my Book Using Tricks of the Librarian Trade to Market my Book Melodee Elliott may have been new to self-publishing when she released her debut novel, The Assumption Code, earlier this year. However, having a Master's Degree in Library Sciences, she's no stranger to looking for books. In this article, she talks about how she put the theories she learned in her degree to practical use when it came to marketing her novel and  thinking like a reader. The free promo was an interesting exercise. It taught me that marketing starts way before doing so-called marketing tasks. It starts with the skill and care taken to produce a book and harness the reader’s expectations.Books remain in the virtual bookstore for a very long time. Every reader on a search for the next great read will go through the actions of Find, Identify, Select, and Obtain, and it’s up to me to make sure those steps lead them to my book.The Assumption Code is available in paperback from Amazon and on Amazon Kindle!Head to Melodee's website to learn more.Lastly, leave any thoughts, experiences, or any questions for Melodee  in the comments below.

Negative feedback mechanisms Essay Example | Topics and Well Written Essays - 1250 words

Negative feedback mechanisms - Essay Example What are the negative feedback mechanisms and why are they important to health.Answer: The negative feedback mechanisms of a living organism are the mechanisms that reduce or suppress the original stimulus, given the effector’s output.Thermoregulation, osmoregulation and glucoregulation are few examples of negative feedback mechanisms. The importance of negative feed back mechanisms is that they provide a negative feedback loop to keep conditions of a living organism within tolerable limits and to prevent it from a sudden severe changes.Negative feedback decreases the deviation from an ideal normal value, and is important in maintaining homeostasis. Most endocrine glands are under the control of negative feedback mechanisms (Scanlon & Sanders, 2003, pp. 8-11).Question # 2.i Explain what happens when an ATOM becomes an ION.Answer: Generally an atom has a neutral status due to the fact that the number of protons in the nucleolus are equal to the number of electrons revolving around that atom’s nucleus. Nevertheless some times it happens that due to some external factors an atom or a group of atoms undergoes either an efficiency or deficiency of one or more electrons hence a positive or negative charge appears on an atom. This positive or negative charge caring entity is termed as an ion. ii: Name two cations and two anions found in body fluids. Give the correct notation and name for each ion.... base balance. They also work as a counter flow for sodium's function in nerve transmission in a nerve net work and as an activator for several enzyme systems (Weber, 2007, para. 1-14). Question # 3.i. Briefly describe the three ways by which the bacterial infections are transmission. Answer: Bacteria are microorganisms that live everywhere in our environment. Like many other microorganisms, most of bacteria are pathogenic and are likely to cause disease. Given the right circumstances, they cause infection, such as when transmitted to an immunocompromised host. Bacterial infections are transmitted by following three ways (Introduction to Infection Prevention, n. d., pp. 6-7). 1. When the bacteria come in contact with bare skin. 2. When the bacteria come in contact with mucous membranes or no intact skin, 3. When the bacteria come in contact with normally sterile body sites ii. How could shaking out soiled bed-linen increase transmission of infectious diseases within a ward Answer: There have been few recent studies demonstrating a definitive association between the transmissions of infections diseases due to shaking out soiled bed-linen and the ventilation of buildings. There is strong and sufficient evidence to demonstrate the association between ventilation, air movements in buildings and the transmission/spread of infectious diseases such as measles, tuberculosis, chickenpox, influenza, smallpox and SARS. The transmission of infectious diseases occur due to fact that there a number of microorganism that can survive can multiply in within poor indoor air quality. Question # 4: Some bacteria produce bacterial endospores. Why does this makes infection control more

The Shawshank Redemption Essay Example | Topics and Well Written Essays - 1500 words

The Shawshank Redemption - Essay Example Since the movie is an adaptation of the book, it has certain dissimilarities and differences from the book. Some of the major differences are discussed. These cinematic changes did not really change the flavour of the story and probably the adaptation was necessary to bring out the real essence of the story in the movie. The first difference was the arrival of new prisoners. In the movie, the old prisoners bet with each other on which of the new prisoners would be the one to break down and cry. This is not mentioned in the story though there is a short reference towards the end about "cry baby" inmates, and how Andy was not one of them. The second point of difference was regarding the warden. In the story, the money Andy has in Mexico is his own, which had been invested under a fictional name by Andy’s friend as Andy was being taken into custody, tried, and convicted. The story also does not talk about how he dressed up after climbing through the sewage pipe. Additionally in t he story Warden Norton resigns, rather than committing suicide in his office as the police are standing outside his door. While in the movie, it is shown that Andy kept a second set of books for the warden, in a locker in the wall, and he channelled all the money into another account under an assumed name. When he ran away from the prison (wearing a set of the Warden Norton’s clothes) this is the capital he used to finance his new life in Mexico. Also in the novella, at the time Andy was in the prison, three wardens were at Shawshank, while in the movie only one warden is shown. The third disparity was with respect to the oldest inmate, Brookes. In the story, the oldest inmate Brooks dies in an old peoples’ home. And the crow which is shown as Brooks’s pet in the movie is actually a pigeon. It is a pet of another inmate and not Brooks. In the movie Jake who is a pet crow belongs to Brooks who sets it free once he is paroled. After just a short span of time out o f Shawshank, Brooks commits suicide by hanging himself in his room. The movie does not show give any future reference about the bird but in the story the bird is found dead in the yard one week later it was set free. Continuing the discussion on difference in the literary, Andy initially uses Rita Hayworth’s poster to hide his increasing get away tunnel. He then uses Raquel Welch’s poster, and by the time he finally flees from Shawshank, he has Linda Ronstadt’s poster to cover the mouth of the tunnel. Additionally there were three other posters were also mentioned in the story, Marilyn Monroe, Jayne Mansfield and Hazel Court. In comparison, in the celluloid version of the story, Andy first poster is of Rita Hayworth and when he flees, the mouth of the tunnel is covered by Raquel Welch’s poster. In the novella Warden Norton rips down the poster without realizing there is a gap there while in the cinema, he pelts rocks and one of them tears through the post er, and that is how the getaway excavation is revealed. Further in the cinema the mean and nasty prison guard Byron Hadley is arrested in the same sweep that causes the warden's suicide; in the story, he has a heart attack and retires much before the escape of Andy. The last scene of the movie shows Red walking towards Andy who is working on a boat on a beach. The book ends after Red finds the message and cash from Andy, and is on his way to Mexico. In the story he hopes, "that Andy is down there" and he also hopes that he can cross the border

Global car paper Essay Example | Topics and Well Written Essays - 750 words

Global car paper - Essay Example imum to reduce costs, and thus, they resort to outsourcing of manufacturing of different components of the car to countries where they can find comparatively cheaper labor as opposed to domestic labor. This paper deals with the American Dodge Ram Pickup Truck and tries to find out where different components of the car are actually manufactured. The paper also discusses whether the car’s manufacturer follows a standardized approach or a customized one when producing the car. The Dodge Ram Pickup Trucks provide a basic truck loved by most Americans, and these trucks are built keeping in mind the capability and durability factors that Americans value and honor. The pickup truck primarily falls under the Ram division of one of the internationally well-known car manufacturing companies, the Chrysler. The finesse the car represents along with its practicality and usability facilitates enough influence needed for customers to buy it. However, although most American cars cannot boast an ‘all-American-built’ label with their cars, the Dodge Ram Pickup can afford this tag, as â€Å"70%† of the car is built in North America itself (‘Global Car,’ 2010). A close inspection into the company and its manufacturing processes reveals how different parts of the car are actually manufactured in different parts of the world. Therefore, it is rightfully asserted in the video that the Dodge Ram Pickup Truck is actually a â€Å"symbol of world economy,† as it shows how America is not independent of its manufacturing of the car and how different countries come together and forge a world economy whose ultimate product the car is (‘Global Car,’ 2010). This car, like every other car, basically has â€Å"750-900 parts,† most of which is built in America, but the rest is outsourced to Europe, and far east countries such as India and China etc (2010). The supply chain process involved in the manufacture of the pickup truck involves companies such as â€Å"Tyson Krupp, Berck† in

Advertising Skin Care And Beauty Products Media Essay

Advertising Skin Care And Beauty Products Media Essay Skin care products with whitening and lightening function have been introduced to the Asian market over the past decades years and it recorded as the best-selling product categories in the Asian beauty industry. (Ashikari, 2005)According to the study title The Quest for Beauty: Asias Fascination with Pale face (2009) stated the total whitening marketing is forecasted the market will be continuing to $18 billion and the rate of growth is around 12 per cent annually. (Deirde,B, Helen, C, Mark, D, F, 2010, p26) In South East Asia, there are more than 62 skin lightening products were introduced in year 2008. Besides, the involvement of women in the workforce increases in their income and wealth. Most of the women tend to buy the whitening product to lighten their skin. (Deirde,B, Helen, C, Mark, D, F, 2010) To fulfill the consumer needs, the whitening product was still developing to match the market demand. (August, 2008) The result of the Asian women using skin lightening products is sh own in the Table 2.1 Table 2.1: Result of Asian women using skin lightening products Asian country Estimated % of Women Using Skin Lightening Products Thailand 58 Philippine 50 Hong Kong 45 Malaysia 41 Indonesia 60-65 (Source from The Quest For Beauty: Asias Fascination With Pale Skin, p27, 2010) There are a lot of myths about fair skin tone. In the current social context, fair skin tone not only symbolizes womens beauty, but also will project womens marital prospects, job prospects, social status, and earning potential. (Ashikari 2003b; Goon and Craven 2003; Leslie 2004) One of the surveys was conducted in The Quest for Beauty: Asias Fascination with Pale face shown Malaysian men thought their partners would be more attractive with a fair skin tone. (Deirde,B, Helen, C, Mark, D, F, 2010) In the same study, it also stated that different culture may result in different interpretation on the meaning of whiteness. To provide a clearer picture, in Japan, fair skin is equal to wealth and high education level. As in Thailand, the fair skin is always associated with the higher social status and wealth. As contrast to the white, black, in Indian culture symbolize as underprivileged people and often related to dark, dirty, wrong, hell, and etc. On the contrary, Indian culture prefer l ighter skin tone as it associated with the Bright side of the culture. White, in Indian culture, is regard as a sign of beauty, purity, cleanliness, happiness, and symbol of power. (Arif 2004).Moreover, fair skin is also presented as good marriage in India. Overall, whiteness is an important predictor for presenting the positive image in the Indian society Desires for whiteness, under this chain of associations, is pursued Despite of the diverse cultural different in Asia region, they are holding the common belief to have light skin. However, some of the academics, activists and sociologists reflect the marketing of skin-lighteners as racism. (Sage, 2009; August, 2008; BBC News, 2003) In this research study, not only focus on the advertisement of women magazine in Malaysia, but also focus on whitening body care product. 2.2 Background There are several items will discuss in the session of background which included beauty products for women, the fairness is more craze, discrimination of people, advertising in general for these products, printed advertisement and magazine advertisements. 2.2.1 Beauty products for women Peoples needs and desires to be beautiful are supposed to be identical all over the world. With the aid of beauty product, people can gain confidence and stand in front of crowd without fear. In this modern society, the first impressions brought to people are crucial. People are increasingly emphasis on the appearance rather than other more durable criteria (Barthel 1988: 3) and emphasize on the decoration of the female body, with the aids of the fashion and cosmetic products (Barthel 1988: 8) Based on this reason, the latter product categories, the hair care, fragrance, and personal products are frequently used to enhance the attractiveness and the degree of sexuality on the person. Moreover, beauty also refers to traditional make-up, which included lipstick, mascara and foundation, as well as contemporary make-up, such as tinted/flavored lip balm/gloss. (Pawlowski, 2007) 2.2.2 Fairness is more craze According to Bray (2002), there are almost half of 35 to 54 years of Asians used skin care product with whitening function, some analysts have said it could be worth billions of dollars. In Asian countries, that has been a trend of growth of whitening and lightening product since that have long histories of utilizing fair skin as a key criterion of personal beauty. There is a Chinese idiom One whiteness can cover three kinds of ugliness. In people perception, fair skin is always a symbol of elegance and nobility. White jade is often used as a metaphor to describe such fairness. The preferences for white of fair skin are common in the modern Asian market. In India, for example, a significant part of many Sunday newspapers is dedicated to personal advertisements by men seeking fair-skinned brides (Leong, 2006) 2.2.3 Discrimination of people Although skin whitening product can lighten people skin tone, it may indirectly discriminate the races that have darker skin tone. For instance, that is an argument in India due to the Fair and Lovely advertisement. The advertisement showed a young, dark-skinned girls father lamenting he had no son to provide for him, as his daughters salary was not high enough the suggestion being that she could neither get a better job or get married because of her dark skin. (BBC News, 2003) This advertisement has an overwhelming responces. According to Luce and Merchant (2003), 90% of Indian women want to use whitening product and that is a phenomenal trend growth in the number of skin-lightening products. In their perception, fair skin represent good education and more likely to marry well. However, some of the sociologists and academics pointed out that is not only a wrong moral value, but also pollute the young generations mind. . (BBC News, 2003) According to Lipsitz (1998, p. 3), the power of whiteness depended not only on white hegemony over separate racialized groups, but also on manipulating racial outsiders to fight against one another, to compete with each other for white approval, and to seek the rewards and privileges of whiteness for themselves at the expense-literally-of other racialized populations. 2.2.4 Advertising in general for these products Television, radio station, internet, and even outdoors advertising are categorized as broadcast media. The different promotional tools will deliver different benefits to the advertisers. Due to this reasons, majority of global advertising adopting more than one type of advertising tool to promote their product 2.2.5 Print advertisement Print advertising defined as the dissemination of advertising messages using visual, printed item, such as newspapers, catalogs, mailers, flyers and magazine advertisement. (Jade, nd) Under the strong competition with other broadcast media, such as television and radio, print advertisement still place an important role to the advertiser. Compare with other broadcast media, print advertisement allow to present more detailed information. By the way, print advertisement such as newspaper and magazine refer as a high involvement of media, it means printed advertisement is more selectivity and it can help the company reach the specific target readers and customers. 2.2.6 Magazine advertisement Through magazine advertisement, the company can reach the certain target market in and educated the reader about the product knowledge in the short period. Besides, the cost of the advertising on magazine is much cheaper compare with other communication tool, such as television and radio. From the 1880s onwards, advertising has played a vital role in shaping the form and content of womens magazines. And, it has a clear and strong relationship between advertising and womens magazines. Besides, magazines were designed as forums for national advertisements aimed for women. According to Veronica (2010), there is no indication for change in the near future as the pattern has existed for more than 100 years. Magazines advertisement is essential tool for marketer because it provides a forum for gender targeted advertising. Marketer can effectively deliver their message to the target audiences. According to McCracken (1993), womens magazines refer as a powerful advertising medium since advertising occupies up to 95 per cent of the space in some womens magazines, earning these publications the more appropriate title, womens advertising magazines. Womens magazines, are a sphere of activity that readers view as an area of freedom, free choice and free time (McCracken 1993) and the advertising within creates new wants and needs. The statement from McCracken (1993) indicates the high readership for women magazines. The role of women magazines is slowly changing to the storytelling mechanism of society because of the increase of advertising material. (Jhally 2000: 30). 2.3 Variable 2.3.1 Size of the advertisement In general, the options of the size of the magazine classified into half page, one page, double page or more than two pages.(Pu, Y,R, 2003) According to McCracken (1993), women magazines contained 50%-60% of full-page advertisement. There large size of the advertisement provides a clearer advertisement detail and advertiser more easily to correct it. In the recent article, one of the researcher, double page of the advertisement can attract more one-quarter of reader than one page and one page of size advertisement can attract more one-third reader than half page. (Print Ad Placement, 2011) Some of the marketer will prefer half page size of advertisement, if they faced the tight budget problem. In the research study of L. Wasylkiw, A.A. Emms, R. Meuse, K.F. Poirier, (2009), the one page size of the advertisement are majority which is 85%. This may due to the price of advertising is reasonable and it is more easily to attract attention. 2.3.2 Advertising layout In the study conducted by (Anna, P, Peter, W, 2006) states that are 3 components in term of layout consists in the printed advertisement, which are visual information, verbal information and brand name. Different of advertisement layout reflect the different characteristic of product. According to the study of Pu, N, R, (2003), the author found that both personal and cosmetic product present their advertisement with visual and copy layout. In general, visual consider as visual element and copy defined as words. This may due to the visual element in the advertisement can serve to the visualization and verbal element serve to the verbalization. 2.3.3 Advertising copy elements Advertisement is a tool that used by marketers to deliver the intended message to their targeted customer. It is crucial to ensure the concept of the advertisement fit with the overall marketing objectives. For print advertisement, display copy and body copy are the two elements of copy sheet. (Anna, P; Peter, W, 2006) As defined by Wells et al (2006), display copy is the entire element that the reader able to see at the first glance, such as headlines, subhead lines, taglines and slogans. In general, headline is the words in the leading position of the advertisement and it also reflects as selling idea in the advertisement. (Anna, P; Peter, W, 2006; Major elements of copy for copywriting, nd) Usually, headlines of the advertisement presented in the large size and obvious position. With the aims of enhance the readability of the message, sub headlines normally presents in the new paragraphs with larger size and bold type. (Anna, P; Peter, W, 2006) Body copy defines as the text with smaller size typed which to provide a clear and further explanation about the product. (Anna, P; Peter, W, 2006) According to the Anna, P and Peter, W (2006), slogan regarded as a motto for a campaign, brand and company. To increase the probability to recall the advertisement, marketer usually integrated the slogan in the advertisement, to better address the products attribute. (Advertising Strategy, nd) 2.3.4 Color Color is a powerful element which represent for brand identification, feature reinforcement and differentiation. (Anna, P, Peter, W, 2006) Other than that, vibrancies of color also more easily to catch the attention of the audience, provide realism, establish moods and build brand identity. (Anna, P, Peter, W, 2006) According to the Pamela S. Schindler (1986), color advertisement had the higher response rate and better recall probability when compare with the dull blank and white advertisement. In the other aspects, color can be classified to warm color tone, cool color tone and earth color tone. Red, orange and yellow are the example of warm color tone; green, blue and violet are present in cool color tone and earth color tone reflects neutral color. The different colors always associated with different characteristics. Due to the same advertising pattern, some of the color associated in the characteristics of femininity, cultural interpretations or even emotional responses. (Pamela S. Schindler, 1986) For instance, the use of the color red symbolizes love and passion, while the color white generally signifies purity and virginity. (Pawlowski, 2007) Pink is seen to be very feminine which can also be deemed as sexual while pastel type coloring generally refers to non-sexual. (Pawlowski, 2007) 2.3.5 Visual element The roles of visual element in the advertisement not only for catches the attention of reader, but also importance of creating brand awareness and brand beliefs (John R. Rossiter, 1982) According to Kosslyn and Alper, 1977; Kosslyn, 1980, larger size of the visual element can produce the better learning . And, other than memory responses, the visual size also influence on the evaluative responses. (Rossiter and Percy (1978; 1980) and Mitchell and Olson (1977; 1981) 2.3.6 Language Today, English is regarded as an international language. It acts as an important and common language in the world, you can used English in every part corner of world. The statement proved by 72 of in flight-magazine around the world used English as main language. (Veronica, 2010) Although English is a universal language, but the advertiser of some countries, such as Taiwan, South Korean, and United States still prefer their local language to present the message of the advertisement. (Jaehee, J Lee, Y,J, 2009; Veronica, M, S, 2010) As global company advertises their product globally, the languages they used are vary according to the social context. They are usually ignoring the local nuance, and translate directly from their original copy. (Veronica, 2010) Communication with customers is essential in the marketing perspective. The local language can integrate with the local community effortless. In the multi cultural country such as Singapore and Malaysia, there is a diverse market opportunity for each of the races. Hence, by targeting different group of customers, the publisher have to publish different languages of magazines to better address the need and wants of the different groups of people. By publishing different languages of magazines, they can better deliver the message to their reader by the languages that they are familiar to. 2.3.7 Type of Appeal Generally, there are two type of appeal which is rational appeals and emotional appeals. In advertising, rational appeals defined as the element used to motivate consumers through information and logical arguments. (Jeon, George, Bruce, Joseph, 1999) Visual elements were coded as rational if the advertisement contained picture of the brand, before and after comparisons, product demonstrations, or comparatives portraying the competition. The use of rational appeals can be apply by reduce the uncertainly requires, distinct logical, and direct information from the communicator. (Zandpour etal. 1994) Nevertheless, emotional appeals reflect the images and feelings to mold consumers perceptions toward the brand. Among the emotional appeal are storytelling, metaphors, and aesthetics. (Jeon, George, Bruce, Joseph, 1999) Advertising appeal usage can be applied in different product types. According to Cutler and Javalgi (1993), the overall content of the advertisement can be categories into rational, emotional or both. In the past research, the authors found that advertisement for durable goods tend to presents more information than advertisement for nondurable goods. (Abernethy and Franke 1996) However, service advertisement is more emphasize on emotional appeals. (Abernethy and Butler 1992; Cutler and Javalgi 1993) In the research conducted by Golden and Johson (1983), they examined the impact of thinking versus feeling appeal in print ads on various measures of advertising effectiveness. The author defined thinking appeal as appealing to the rationality of the receiver, and feeling appeal as creating a mood and appealing to the emotions. (Golden and Johson, 1983) In this study, they concluded that the underlying reason for the popularity of thinking appeals is the rich of product information, and elicit higher purchasing intentions. (Golden and Johson, 1983) According to a research conducted by McGuire (1969), he denied the effectiveness of emotional appeal in the advertisement after directly comparing the rational and emotional appeal from the advertisement. Based on his research, neither of the rational and emotional appeal outperform of each other. The core idea behind this is that emotional message can also be rational, and vice versa 2.3.8 Product Categories Product categories in the advertisement can be divided into 22 categories. (Nelson Paek 2007) Beauty product was defined broadly, which consisted cosmetic, jewelry and clothing. In addition, special group of products such as womens apparel, perfume and cosmetic categories occupy large portion of total marketing costs. (Veronica, 2010) In the recent study, the authors classified apparel product, perfuse and cosmetics as self-image projective product. (Veronica, 2010) The targeted market segment would affect the marketing strategies applied in different market. (Veronica, 2010) In the other researches, product categories can be categories into hedonic or utilitarian element. (Crowley, 1992) Hedonic products are primarily related to sensory attributes and concentrate on consumatory effective gratification whereas utilitarian products are mainly associated with functional and non-sensory attributes and focus on fulfillment of instrumental needs. (Crowley, 1992) According to the research of Jung and Lee (2009), Korean and United Stated beauty magazines consisted a lot of body-related products than non-body related products advertisement, with a ratio 91.1 to 8.9. The body-related products include clothing, beauty product, diet services, and accessories. 2.3.9 Product origin The country of production has certain degree of influence on the consumers decision making process. Zhou (2004) provided some evidence in study that Chinese consumer is willing to pay more on the western product, mainly because of the common belief to reflex the prestige and social status. There is some opposite point of view from Nelson(2004). He stated that there is growing population who are supporting the local product and cultural identity. 2.3.10 Whitening function of the product Skin whitening product is a global trend throughout the world. There is a huge market opportunity for Europe, Asia and the United States market. (Deirdre, B, Helen, C, Mark, D, nd) According Ashikari (2005), whitening and lighten product growth rapidly in Asia which influence by the Asian wealth and growing consumer cultures. Mostly, the whitening function of product can classified to UV features, whitening effect and function in both way.UV features of product can decrease the damage and protect the skin from ultraviolet rays and long time exposure under the sun. In additional, the role of whitening effect shows the product focus on lightening complexion of womens skin, which from the yellow or darker skin color to white and fair skin color. (Johanson, 1998) The example of products with whitening effect are Kose, Za, Olay, Lancome, Nivea and Sk II, normally we can found it in shopping mall. With the trend of whiteness, a lot of companies introduce a lot of whitening and UV function of product, and then customer can kills 2 birds with one stone with the multi-functional product. 2.3.11 Degree of sun protection factor (SPF) In the market, there is a lot of cosmetic and skin care product contained sun protection factor (SPF), which can protect our skin from the direct ray from the sun. The different degrees of SPF have different functions. In the research conducted by Autier et al. (1999), they assessed the impact of the 2 different degree of sunscreen sun protection factor (SPF) of unlabeled product on the duration of sun exposure in two groups of young people. They concluded that the volunteers who used SPF 30 were exposure 25% longer than these who used SPF 10. The result of the finding is not surprising. The doubt in this research is on the basis of increased exposure, there was no difference in sunburn or skin-reddening episodes in the two study groups. 2.3.12 Origin of model Model can be classified into different ethnic groups, such as Asian (Chinese/ East Asian, Malay or Indian), Caucasian, or mixed. In the study by (Eric P. H. Li, Hyun,J.M, Kimura, J, Russell, W. B, Bahl, S, 2008; Cheng, H, Katherine, F, Shaw, P, 2005; ), authors found that most of the Asian beauty product advertisements using Caucasian model. The underlying reason is the globally recognized beauty standard. According to Goon and Craven, the popularity of Caucasian and Eurasian models reflects the postcolonial structure of commoditization and consumerism and is still influenced by a colonial past. In the other study, it also revealed 70.2% Caucasian model was used frequently in Korean advertisement to promote their product. (Jaehee, J, Lee, Y, J, 2009) This phenomenon happened because the fair skin has been aggressively marketed across Asian culture over this past decade. According to (Sean, R, 2003), white women with those characteristics such as lean, pure and radiant images are representing the feminine ideal and identification. Whiteness also presumes the ideas of purity, integrity, decency and auspiciousness. (Russell, Wilson, and Hall 1992; Sean, R, 2003) By the way, model of the advertisement always plays an important role to deliver the message to the targeted audiences and it pervasive to our daily life. The particular magazines readers will project themselves as the models appear in the magazines advertisement, which enable them to make a positive impact to them, and inevitably make a good evaluation to the product. Besides, the researchers also found that Caucasian women were more willing presented in sexual portrayals which compare with Asian women. (Cheng, H, Katherine, F, Shaw, P, 2005; Christina N. Baker1, 2005) This reason may due to the Asian women are influence by the Confucian culture and philosophy of them has not yet been prepared. (Cheng, H, Katherine, F, Shaw, P, 2005) 2.3.13 Demographics of model Age of the model of the advertisement also acts as a factor influence the consumer behavior. (Chang, C, C, 2008) People are keen to be fresh, beauty and look younger than their actual age. If the model of the advertisement is forties or old featured, then the young generation of consumer may categorized the product as not for me based on this factor. (Chang, C, C, 2008) The result analysis of Women Stereotypes Portrayed in Print Ads by Luxury Fashion Brands found that most of the young model are majority in the advertisement of magazine which is 72.7% (15 and 30 years old). (Carlos, M, M, Paloma, D, S, 2008) 2.3.14 Celebrities Used Celebrity endorsement is the growing trend in the magazine advertisement. A celebrity endorser is defined as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. (McCracken 1989, pg. 310). Credibility and attractiveness are the two important criteria to improve the persuasiveness of the advertisement. Hence, the companies are strike to determine the element of credibility and attractiveness to present their advertisement to public. (Kahle and Kahle 2006). Furthermore, Friedman and Friedman (1979) showed that celebrities endorsement is more eyes catching than expert or typical consumer endorsers in advertisement recall and brand name recall, in spite of the product type. In the other research also showed there are a positive effect between adolescents word-of-mouth intentions and brand loyalty among the celebrity sports athletes. (Bush, Martin, and Bush 2004) Besides, female teenagers word-of-mouth intentions are more affected by female celebrities than male celebrities, and female teenagers agree more than male teenagers that they are affected by celebrities in buying certain brands. (Bush, Martin, and Bush 2004) By applying attribution theory, Mowen (1980) used it to explain on the effectiveness of celebrity endorsement. The effectiveness of celebrity endorsement is largely correlated to the consumers willingness to understand the causal reasons for a celebrity to endorse the product. The celebrity endorsement strategy works best if consumers think that the celebrity endorses the product because the celebrity can symbolize the product, rather than the financial incentives. Mowen (1980) Furthermore, Asian celebrity perceived their success is highly related to their fair skin. (Eric, Hyun, Russel, Junko, Shalini, 2008) 2.3.15 Appearance of model Based on the research conducted by Thomas and Treiber (2000), the advertisers prefer to use gorgeous model to represent their product. It can indirectly inform the reader they can as beautiful as the model after them using the product. In the research study named Real Beauty in Advertising: Fab or Fad, appearance was the main subject. It usually used to refer the link between the usage of the particular product and the consequences after of using that product. According to the research, model likes to apply the heavy makeup, such as applied lipstick and particular perfume to become more attractiveness and appeal to public (Reichert Lambaise, 2003, p126). 2.3.16 Apparel of model There are different degree dressing of the model, however nudity of the model becomes a rising trend in the advertisement of the magazines; it also associated with the idea of sexual attractiveness. (Bridgette Desmond, nd) Generally, there are 4 categories of the nudity which are demure, suggestive, partially clad and nude. (Jaehee, J, Lee, Y, J, 2009) According to (Jaehee, J, Lee, Y, J, 2009 Reichert, T, Carpenter, C, 2004), demure dress was defined as everyday dress which included walking shorts, but excluded short-shorts or underwear. Suggestive dress defined as partially exposed the upper body, such as unbuttoned blouses or muscle shirts. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004), According to the studies conducted by scholars, Models were considered partially clad if they were shown in underwear or bathing suits. (Jaehee, J, Lee, Y, J, 2011; Reichert, T, Carpenter, C, 2004) Nude was represent models were holding only a towel or if the photograph was composed so that genitals were concealed. (Jaehee, J, Lee, Y, J, 2011; Carpenter, C, Reichert, T, 2004) Sex approach is more appeal to the male consumer, given the evidence that in year 2003, four out of five women who are appeared in the advertisement were suggestively dress, partially clad, or nude. (Bridgette Desmond, nd) An interesting study conducted by the Desmond, B (2008) stated that society nowadays becomes more sexually explicit and adapt with the high degree nudity level in the advertisement. Even so, there are some the magazines also prefer demure dress, since they target the wider variety of groups. (Bridgette Desmond, nd) 2.3.17 Hairstyle of model In the judgment female beauty, hair color, hair length, and hair style plays a vital role in positive rating on attractiveness. In the research of Mbure, 2009, 63.6% of models, 63.6% had long hair length, and 36.4% of model had short hair length. Besides, in the same research, the author found that 70.8% of model had straight hair and 29.2% of model non-straight hair style, such as kinky, wavy, medium curly, braided and so on. (Mbure, 2009) 2.3.18 Degree of models whitening Skin color stratification is a crucial sociological issue, which included the difference between lightness and darkness of skin tone. (Micaela, 2005) According to Hunter (2002), light skin tone works as capital to women. Moreover, it symbolizes status, educated person, and high income. Light skin tone also associated with sexual attractiveness. In her analysis, it showed that light skin of African American women represent the higher personal earnings and higher spousal status. According to the other research, the author found that prominent models were more likely prefer to be light skin tone than medium skin tone or dark skin tone. However, models minority were less likely to be seen in the workplace than whites but more likely to be portrayed in leisure places and school than whites. Low volumes of studies emphasize on the interpretation of white beauty idea among Asian female. Meanwhile, Sahay Piran (1997) also revealed that the desire to be light skinned was higher the darker am ong South Asian-Canadian females. In the research title Comparisons of Cosmetic Advertisements: Strategies for cultural adaptation in Womens Magazines in Taiwan also shown that most models in Nong-Nong and Elle Taiwan magazines were displayed in a light skin tone; regardless whether the model was western or Asian looks. (Pu, Y, R, 2003) Furthermore, in another research also reflects that light skin tone is ideals in advertising. It were advanced using a diversify of strategies consisting the promotion of benefits related to skin lightening such as skin related (e.g. Increased moisture), emotional (e.g. Increased self confidence) and relational/social (e.g. increased attention from the opposite sex). Mak (2007) Furthermore, among 58 models, 30 models were light skinned, 16 models had medium brown skin tone (mid-point of dark and light brown) and only 9 models were dark skinned. (Mbure, 2009) 2.3.19 Most frequently shown body part Study of Carlos, M, M, Paloma, D, S, (2008) defined human body as dressed body, and the external appearance, such as hand, neck and face play an important role of the first impression while meeting someone. On the same time, different kind of body part shown in the magazines advertisement conveyed the different kind of messages that convey messages to the magazines reader. Most often, marketer emphasized certain body display based on the product categories, such as face with skin care product or upper body part with body care product. In the recent study, researchers found that the advertisement in Korea and Taiwan more focus on the models face rather than body. (Jaehee, J, Lee, Y.J, 2009) 2.3.20 Number of models Number of model in the advertisement plays crucial roles to present the product message. That is a significant relationship between th

Dickinson and Her religion :: essays research papers fc

Dickinson and her Religion Emily Dickinson was one of the greatest woman poets. She left us with numerous works that show us her secluded world. Like other major artists of nineteenth-century American introspection such as Emerson, Thoreau, and Melville, Dickinson makes poetic use of her vacillations between doubt and faith. The style of her first efforts was fairly conventional, but after years of practice she began to give room for experiments. Often written in the meter of hymns, her poems dealt not only with issues of death, faith and immortality, but with nature, domesticity, and the power and limits of language.   Ã‚  Ã‚  Ã‚  Ã‚  Dickinson’s Christian education affected her profoundly, and her desire for a human intuitive faith motivates and enlivens her poetry. Yet what she has faith in tends to be left undefined because she assumes that it is unknowable. There are many unknown subjects in her poetry among them: Death and the afterlife, God, nature, artistic and poetic inspiration, one’s own mind, and other human beings.   Ã‚  Ã‚  Ã‚  Ã‚  Dickinson was educated in a traditionally Protestant, provincial community and in a religious conservative schools and churches in Amherst and South Hadley. This affected Dickinson as a poet of religious concern, stimulating her to opposition as well as reverence. The Calvinist God she was taught to worship was an arbitrary God of absolute power. She struggles prodigiously in her writing against such an image of God, but also invokes it normally.   Ã‚  Ã‚  Ã‚  Ã‚  Emily Dickinson’s imagination is dynamic partly because she thinks of her mental world as always in flux and prefers not to adhere for long to any preconceived religious of philosophical doctrine. At different times she advances opposed positions on such central questions as the goodness of God, the reality of heaven, or the presence of the divine in nature. As a child of her culture, the fixed positions of her local Calvinism are inscribed in her mind and heart, while at the same time she distrusts them and seeks an alternative faith that will be truer to her moral conceptions. Since she takes different positions on religious questions, it has proved hard for commentators to summarize her religious perspective.   Ã‚  Ã‚  Ã‚  Ã‚  At the start of her career she assembles her poems in fascicles and sets, thus giving them a separate existence as poems, while later she experiments increasingly with a style of letter writing in which the border between verse and prose tends to disappear, and she writes poetically wherever she wants to (Martin).

Affirmative Action Racism And Discrimination Essay

America is called â€Å"the land of opportunity† however, most of the countries citizens are not able to enjoy the benefits that the title provides. Being able to accomplish scholastic goals, attend a four-year college, and to have an influential career, are not obtainable for many, even though they work hard. Our nation has long been plagued by an ugly occurrence. An occurrence that finds its origins at the very core of our society. It is a problem familiar in some ways to all of us regardless of which side of the argument we find ourselves, and yet it remains unsolved. To verify that a problem exists, as Beverly, Tatum explains, we must first understand, racism as a system of advantage based on race, and white privilege as unjust enrichment through racial oppression,(Tatum,pg 10, 115). Next we must look at the steps taken to level the playing field of advanced racial groups. In America racism and discrimination is a cruel reality. For centuries now, local, state, and federal governments have been proactive in protecting or expanding the system of racial discrimination. White government officials and programs have often favored the racial and political-economic interests of white Americans. Government programs historically provided much access to homesteading land and numerous other valuable resources exclusively to white Americans (Feagin, 2010, p. 143). In an affords toward concern for equality, Affirmative action was created. It was designed to counteract the effect that discriminatory practices have embedded in the American culture. Affirmative action refers to policies that take factors including â€Å"race, color, religion, gender, sexual orientation, or national origin† into consideration in order to benefit an under represented group â€Å"in areas of employment, education, and business†, usually justified as countering the effects o f a history of discrimination. The term â€Å"affirmative action† was first used in the United States in Executive Order 10925 and was signed by President John F. Kennedy on 6 March 1961; it was used to promote actions that achieve non-discrimination. In 1965, President Lyndon B. Johnson enacted Executive Order 11246 which required government employers to take â€Å"affirmative action† to hire without regard to race, religion and national origin. In 1968, gender was added to the anti-discrimination list. A lively debate with sparks flying within racial group exists over the importance of the Affirmative action process. Some would argue that affirmative action undeservingly rewards minorities, and takes away from whites in effect causing reverse discrimination. Not long ago, Senator Bob Dole, a Republican presidential candidate, spoke in a television interview of â€Å"displaced† white men who compete with black workers because of affirmative action. He said that he was not sure that â€Å"people in America† (he meant â€Å"whites†) should be paying a price for discrimination that occurred â€Å"before they were born†. (Feagin, 2010, p. 15). Taking this evidence into consideration, should this influence the direction taken regarding affirmative action? University of California Regent Ward Connerly believes that affirmative action is used as a crutch that is ruining the relationship between blacks and whites. If this were true, would this be a good reason to halt government involvement in affirmative action programs? Would people identify these issues and take steps to make changes? Historically this has not been the case. Affirmative action programs have been successful in making social change. Minorities that have previously been excluded from opportunities have been afforded opportunities to achieve through affirmative action programs. Initially, affirmative action was a policy primarily aimed at correcting institutional discrimination where decisions, policies and procedures that are not necessarily explicitly discriminatory have had a negative impact on people of color. Affirmative action policies address and redress systematic economic and political discrimination against any group of people that are underrepresented or have a history of being discriminated against in particular institutions. Beneficiaries of these programs have included white men and women, people with disabilities, and poor working class people, but their primary emphasis has been on addressing racial discrimination (Kivel, P) If our goal is to eradicate discriminatory practices, then our government must continue to mandate legislation, and fund programs to address these issues. Following this conclusion it is clear to see that all evidence supports the benefits of affirmative action. What we have before us is a society with the possibility to make great strides in regards to changing the system of inequality. It is important that government lead in the direction that supports affirmative action programs. Government needs to see this as the biggest problem on their social agenda, and it will take a significant effort to mandate change, but the benefit for everyone will be extraordinary. References Feagin, J. (2010). Racist America Roots, Current Realities, and Future Reparations New York: Routledge Press. Tatum, Beverly Daniel. (2003). †Why Are All the Black Kids Sitting Together in the Cafeteria? New York: Basic Books. Executive Order 11246. (2012, July 2). In Wikipedia, The Free Encyclopedia. Retrieved 17:23, October 30, 2012, from http://en.wikipedia.org/w/index.php?title=Executive_Order_11246&oldid=500344831 Montgomery, A. (2000, march 27). A â€Å"poison† divides us, salon.com, Kivel, P. (1997, November,17) Affirmative Action Works! Motion Magazine

Free Essays on The Effects Of Divorce On Adults And Children

The divorce rate has risen since the 1950’s. In the 1950’s, divorce was looked down upon. No matter what happened between both partners, they still had to stick together. Marriage was a sort of set rule for people in those days. They were suppose to teach their children that divorce was not right by staying with each other even though they were not happy at all. Whitehead feels that it is best when both partners divorce as long as it makes them happier that way. A couple should not have to stay with each other and suffer because it will only bring pain to themselves and their children. The 1950’s was a very strict era where divorce rarely happened and not talked about at all if it did happen. â€Å"For most of the nation’s history, divorce was a rare occurrence and an insignificant feature of family and social relationships†(Whitehead, 620). Everyone had to have a perfect family, it was never said that both parents did not have problems, but they were suppose to work things out amongst each other to set an example for their children. The rates have really risen since then because it is felt that if a person is not happy in a relationship that this person should end it. â€Å"At the same time, splitting up has become an even more entrenched fact of American life. About 38,800 people were married last year in Maryland, and about 17,000 were divorced. In Howard County Circuit Court, there are more divorce cases filed than any other type of case†(O’Hagen). Because of these high rate before couples marry they go through a certa in amount of hours of marriage counseling. This is supposed to decrease the rate of divorce. Divorce is such a big issue that it should be thought about before taking action upon. It is thought to being a sin in some religions. When both parents take those vows to be with each other till death do part, they are suppose to take heed to those vows because they are taking those vows in the ... Free Essays on The Effects Of Divorce On Adults And Children Free Essays on The Effects Of Divorce On Adults And Children The divorce rate has risen since the 1950’s. In the 1950’s, divorce was looked down upon. No matter what happened between both partners, they still had to stick together. Marriage was a sort of set rule for people in those days. They were suppose to teach their children that divorce was not right by staying with each other even though they were not happy at all. Whitehead feels that it is best when both partners divorce as long as it makes them happier that way. A couple should not have to stay with each other and suffer because it will only bring pain to themselves and their children. The 1950’s was a very strict era where divorce rarely happened and not talked about at all if it did happen. â€Å"For most of the nation’s history, divorce was a rare occurrence and an insignificant feature of family and social relationships†(Whitehead, 620). Everyone had to have a perfect family, it was never said that both parents did not have problems, but they were suppose to work things out amongst each other to set an example for their children. The rates have really risen since then because it is felt that if a person is not happy in a relationship that this person should end it. â€Å"At the same time, splitting up has become an even more entrenched fact of American life. About 38,800 people were married last year in Maryland, and about 17,000 were divorced. In Howard County Circuit Court, there are more divorce cases filed than any other type of case†(O’Hagen). Because of these high rate before couples marry they go through a certa in amount of hours of marriage counseling. This is supposed to decrease the rate of divorce. Divorce is such a big issue that it should be thought about before taking action upon. It is thought to being a sin in some religions. When both parents take those vows to be with each other till death do part, they are suppose to take heed to those vows because they are taking those vows in the ...

Hieroglyphics-The Ancient Egyp essays

Hieroglyphics-The Ancient Egyp essays The Ancient Egyptian language comes from a family of languages in Africa and the Near East that have many similarities. Due to the similarities in both grammar and vocabulary, it is believed that a common ancestor existed. In scientific circles this is referred to as the Afro-Asiatic language group. The Ancient-Egyptian language was one of six branches in the group, the others being Semitic, Berber, Tsjadic, Koesjitic and Omotic. (newton) Ancient-Egyptian was a living language, which continuously evolved throughout the centuries. The oldest written form was hieroglyphic script, a pictorial design. Even though it uses a pictorial format, hieroglyphics are not a primitive script; it is a completely developed writing system that clearly communicates many aspects of the Egyptian culture. As such, the script is no less developed than our own alphabet. (shaman) The script itself evolved over time, from about 700 in the Old Kingdom to over 6000 in the Ptolemaic period. The earliest documented hieroglyphic inscriptions date back to the pre-dynastic period. Most scripts were in the form of short descriptions on pottery and stone objects (friesan). The latest know occurrence of the script is found in the temple of Philae, and dates from 394 AD. The Egyptians proved to be very flexible when using hieroglyphs, they wrote it horizontally in rows as well as vertical columns. They also were able to write from left-to-right, as well as from right-to-left. To determine the beginning of the text, one needs to look for a sign with an obvious front and backside, i.e. a human or animal, these figures always looked at the beginning (friesan). Hieroglyphs can be divided into ideograms, signs with a pictorial value or phonograms, signs with a phonetic value. Ideograms depict objects or concrete concepts. In order to more fully explain language nuances and inferences, Egyptians used phonograms. ...